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It is Predicted By 2006 Europe Will Surpass the US in the Digital TV Market, With DirectTV (US) and BSkyB (UK) Being the Main Players

Posted on: Thursday, 10 November 2005, 12:00 CST

Research and Markets (http://www.researchandmarkets.com/reports/c27449) has announced the addition of Digital TV Markets 2005: Developments in the Europe and the US to 2009 to their offering.

Digital TV Markets 2005 studies the growth of digital TV in Europe and the US - from 2004 to 2009. It reviews the key platforms of satellite, terrestrial and cable as well as the emerging IPTV services. The leading operators in each market are also discussed and their subscribers are forecasted. There is also an analysis and forecast of the PVR market in each country.

Broadcasters throughout the world are slowly transitioning to digital transmissions. Europe and the US are at the front of this market, but even so each individual country has specific market dynamics and some successful strategies can be leveraged by broadcasters in other markets. This report aims to explain the key drivers and provides analysis of the latest developments as well as assessing some of the upcoming challenges that individual broadcasters will face.

Key report findings and highlights:

-- We forecast that Europe will overtake the US as the most digitally penetrated TV market during 2006, driven primarily by the terrestrial platforms.

-- US satellite operator DirecTV will remain the operator with the largest number of digital subscribers in 2009. While in Europe, BSkyB in the UK, will hold the leadership position.

Reasons to order this report:

-- This report will help digital TV equipment manufacturers to understand which operators are growing strongest and who will need equipment next

-- It will help channel operators better understand which platform to try and join due to their faster growth profiles

-- It will assist broadcasters or financers as they seek to purchase or sell channels or businesses

"...The digital TV market has experienced a relatively disappointing year in many markets, but in others, particularly DTT in Europe, there has been some tremendous success ..."

"...The cable market has been a significant laggard in Germany - due primarily to structural issues with the TV market - and although the merger between ish and iesy is a positive sign, it is hard to see this market developing rapidly anytime soon..."

Topics Covered

EXECUTIVE SUMMARY

INTRODUCTION

MARKET CONTEXT

Introduction

Key findings

Market development comparison

Digital cable overview

Digital satellite overview

Digital terrestrial television (DTT) overview

IPTV overview

Leading digital TV operators overview

IPTV: does the pay-TV market need a fourth platform?

Pricing to play a crucial role

Arrival of IPTV to speed up the slow growth of digital cable?

PVRs: popularity grows and ad watching declines further

US to account for 84% of PVR installed base in 2009

Operator consolidation remains an annual trend

Liberty Media International + UGC + UPC = Liberty Global

Finally some consolidation in the German cable market

UGC Europe: The European cable consolidator

Spanish cable to finally offer DIGITAL+ a coordinated threat

HDTV: To become the key differentiator in Europe?

HD not as appealing in Europe as in the US?

Video-on-demand: Not a satellite killer yet

Football rights - EU competition commission plays hardball

TV to the mobile phone: How much TV can people watch?

COMPETITIVE DYNAMICS

Introduction

Key findings

Austria: UPC to single-handedly drive digitalization?

Belgium: IPTV to shakeup the analog cable market?

Acquires Belgian and Italian football rights, but not Formula 1

Telenet launches iDTV

France: DTT finally, and successfully, launches

Expected change in CanalSatellite's parents to benefit growth

Germany: DTT deploying far beyond expectations

DTT to gain market share?

Italy: DTT to beat satellite at its own game: football content

Pricing to increase this year

Netherlands: UPC and IPTV set to re-energize digital TV

Casema and Essent Kabelcom to react?

The Nordics

Denmark: TDC Kabel TV to transform the market?

Denmark: TDC Kabel TV to transform the market?

Finland: DTT dominates the digital TV market

Challenge from Canal Digital's "ComboBox"?

Alcom launches the first IPTV service

Helsinki TV leads European cable with HDTV

Norway: A leading market for IPTV providers

Sweden: The digital leader in the Nordics

Portugal: Bringing up the European tail

Spain: Government set to confuse consumers over DTT

New analog channels will confuse consumers

Switch-off moving from 2012 to 2010

Switzerland: Little sign of digital take-off

US: Consolidation continues in a hyper-competitive market

High subscriber acquisition costs fuelled the growth

Conclusion

APPENDIX

List of Tables

List of Figures

For more information visit http://www.researchandmarkets.com/reports/c27449

Source: Business Wire

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