About 9.4% of US Wireless Subscribers Already Use a Wireless Phone As Their Primary Phone
Posted on: Friday, 11 November 2005, 06:00 CST
Between 23% and 37% of US wireless subscribers will use a wireless phone as their primary telephone by 2009. About 9.4% of US wireless subscribers already use a wireless phone as their primary phone, and compared with earlier surveys, fewer consumers feel that a wired phone is necessary. Research and Markets (http://www.researchandmarkets.com/reports/c27570) has announced the addition of Cutting the Cord: Consumer Profiles and Carrier Strategies for Wireless Substitution to their offering.
Today, over half of US consumers are willing to consider completely replacing their wireline phone lines with wireless service. The best predictors of wireless substitution are age and the amount the consumer is currently spending on wireless. This report reveals the demographics and spending behaviors of those most likely to replace wireline service, as well as reasons they would choose not to.
This recent report by found the following:
-- Consumers who are most likely to consider replacing their landline phone with wireless are those who are already heavy wireless users. Demographics do not offer much insight into the likelihood of wireless substitution.
-- Among those with a wireless and landline phone, resistance to wireless substitution has dropped dramatically since a 2003 survey.
-- Barriers to landline replacement, particularly in-building coverage and perceived inconvenience (such as losing DSL or having to change the phone number), are resolvable with other technologies, continued network build-out, or consumer education.
Contents Include: *T Executive Summary Methodology Introduction Overall Results Consumer Profiles-Likelihood to Replace Landline with a Wireless Phone Marital Status Residence Location Gender Size of Household Education Levels Technology Enablers Wireless Substitution Forecasts Summary and Conclusions List of Tables List of Figures *T
For more information visit http://www.researchandmarkets.com/reports/c27570
Source: Business Wire
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