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Wincor Nixdorf Announces ProClassic/ProSales CRM Software Solution

Posted on: Monday, 14 November 2005, 09:00 CST

Wincor Nixdorf, one of the global leaders in open ATM hardware and multi-vendor software solutions that improve branch efficiencies, today announced its ProClassic/ProSales CRM software solution for ATMs.

The ProClassic/ProSales software solution gives financial institutions the ability to make direct, personalized contact with customers at the ATM, including advertisements, messages, surveys or other information. With ProClassic/ProSales, the customer's response is delivered directly to the marketing system and acts as the link between a bank's existing CRM system and its ATM network -- allowing banks to generate revenue with third-party advertising, reduce advertising costs, and increase customer loyalty through personalized marketing and sales campaigns.

ProClassic/ProSales allows banks to offer customer account preferences such as selection of "usual transaction" dollar amounts, language preference, choice of printing of receipts, and choice of card return sequence. It also allows banks to increase customer loyalty by gathering customer preferences for personalized advertising.

"With the majority of customers using the ATM as the main point of contact with their bank, banks now have a unique opportunity to increase the efficiency of that contact through targeted and personalized marketing," said John Tyler, Vice President, Wincor Nixdorf Banking USA. "With Wincor Nixdorf's cost-effective ProClassic/ProSales software solution, banks can lower traditional advertising and direct marketing costs, while at the same time increasing the potential for new business through tailored messages at the ATM."

ProClassic/ProSales will be demonstrated at the 2005 Retail Delivery Conference & Expo, November 15-17 at the Orange County Convention Center in Orlando, Florida in booth #1161.

About Wincor Nixdorf

Wincor Nixdorf is one of the world's leading suppliers of IT solutions to banks and retailers. The company's extensive portfolio, consisting of hardware products, software, consulting, maintenance and other services, reduces the cost and complexity of business processes within branch operations while improving customer service. The company employs more than 6,700 employees and made net sales of approximately $2 billion USD. Wincor Nixdorf has a presence in over 90 countries with subsidiaries in 30 of these. Wincor Nixdorf is one of the three leading suppliers worldwide of automated teller machines and POS systems. The main production facilities are at corporate head office in Paderborn, Germany, and in Singapore. North American headquarters are in Austin, Texas. For more information, visit www.wincor-nixdorf.com/usa.

Source: Business Wire

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