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Mall Radio Network Expands Executive Team; Media and Entertainment Industry Veterans Round Out Sales, Operations, and Programming

Posted on: Monday, 14 November 2005, 09:01 CST

Mall Radio Network, a media and music company with a broadcast network in malls throughout the United States reaching 44.6 million listeners per month, today announced the appointment of two members to its executive team. John Henderson joins Mall Radio as Chief Operating Officer, while David Drucker has joined the company as Vice President of Sales. In their roles, each will bring decades of experience to expand the Company's presence, grow sales, and expand existing client relationships. In addition, the Company announced the promotion of Jim Hughes to Vice President of Programming.

John Henderson brings a wealth of experience to his role as Chief Operating Officer, with expertise in areas including management of sales and marketing teams in traditional and integrated media organizations, and developing marketing, advertising and promotional programs across a diverse range of media. Prior to Mall Radio, Henderson was Senior Vice President at Coolsign Media; from 2001 through 2004, he held key management roles in multi-million dollar divisions of the Sony Corporation. Henderson last served as Vice President, Integrated Sales and Marketing, at Sony Music Entertainment, where he worked with various labels across the company to identify marketing opportunities and partnerships. Prior to that position, Henderson was with Sony Online Entertainment, where he was responsible for the management, operations, and P&L for the Sony Online digital entertainment sales and marketing division. He has also served as Vice President, Sales and Marketing, at NBCi, and held various positions with such companies as Walt Disney, NBC, and Turner Entertainment.

David Drucker brings more than eight years of direct experience in the radio and broadcast sales industry to Mall Radio Network. Most recently, Drucker was the Eastern Regional Vice President of Sales at Captivate Networks, a division of Gannett, where he added significant accounts to the company's roster while growing his staff to meet increased advertiser demand. Prior to Captivate, Drucker was General Sales Manager with Metro Traffic, where he led the company to record sales during 2002 and 2003, accounting for nearly 25 percent of the company's revenue. Prior to managing Metro Traffic's New York office, Drucker managed the Boston office, effectively doubling revenue from 2000 through 2002.

Jim Hughes joined Mall Radio last fall after nine years as an executive with Clear Channel's Radio Division. Jim provides more than 25 years of experience in the radio, music, and entertainment industries to the Mall Radio executive team.

"As a company driving the adoption of a new advertising medium, we are pleased to have such an experienced team of professionals with proven track records in their respective fields spearheading the growth of Mall Radio Network in 2006," said Ken Levine, CEO of Mall Radio Network. "The fact that three successful executives who have proven skills in traditional media moved to this non-traditional format is a testament to the concept and strength of the medium we have developed. Each will play a pivotal role in bringing strategic focus to the Company, have an immediate impact on the Company's growth, and accelerate its market momentum."

Mall Radio Network delivers popular music and powerful advertising that enhances the mall experience, while providing advertisers with a captive audience. Currently contracted in top markets at more than 75 mall properties nationwide, Mall Radio Network provides a unique way to reach consumers that have become harder to reach through traditional media. Through its state-of-the-art digital sound technology, Mall Radio Network provides advertisers a channel with demographic reach, a targeted audience, and the flexibility to deliver campaigns effectively, without the clutter inherent in traditional media. Leading national advertisers in cosmetics, apparel, electronics, television, movies and music are enhancing their advertising strategies by targeting potential customers via the Mall Radio Network.

To learn how you can take advantage of this medium to target and influence consumers at the point of sale, please visit www.MallRadio.com.

About Radio Network

Mall Radio Network (MRN) is an innovative media and music broadcast company with a national network of malls. MRN broadcasts a blend of popular music, informative features and commercial content which can be heard in all mall public areas reaching millions of consumers on a weekly basis. MRN uses state-of-the-art digital sound technology to deliver its broadcast - the result is clarity and definition unheard of in the mall environment. Uncluttered, targeted, and efficient, MRN advertising goes beyond traditional media.

Source: Business Wire

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