• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

China Consumers to Enjoy Full Throttle Multimedia Entertainment on Portable Video Devices Powered By Freescale; First Domestic Portable Media Players Introduced By Leading Chinese Consumer Electronics Company

Posted on: Tuesday, 15 November 2005, 09:00 CST

Shenzhen Techno Science Technology R&D Co., Ltd (Techno), one of China's leading consumer electronics manufacturers, has selected Freescale Semiconductor (NYSE:FSL) (NYSE:FSL.B) to provide the multimedia applications processor for the first portable media player (PMP) introduced by a domestic Chinese OEM. The Techno PMP-10S and PMP-30S portable media players use Freescale's i.MX21 multimedia applications processor to put video, music and pictures into the palms of consumers' hands.

One of the most rapidly expanding mobile entertainment market segments is the PMP space. According to a 2005 IDC report, the PMP market will grow to $2.4 billion by 2009. OEMs are moving aggressively to capture the lion's share of this market by rolling out innovative PMP products with a variety of multimedia capabilities.

"We chose Freescale's i.MX21 processor because of its multimedia performance at low power and design flexibility," said Zhu Mingcheng, the director of Techno. "The i.MX21 platform supports our long range product line plans and allows us to create device variations to serve a completely different market segment. Additionally, the superb technical knowledge and design support from the local Freescale applications engineers in China enabled us to get to market quickly with a very innovative product."

Freescale's i.MX21 processor gives OEMs a high degree of adaptability for feature enhancement. The i.MX21 processor affords Techno the design freedom to add new capabilities such as flash drive, mobile TV or GPS to its next generation PMP devices. Thus, Techno can upgrade with minimal requirements for redevelopment, cutting time to market and design costs.

"Freescale is energizing the entire mobile multimedia entertainment industry," said Franz Fink, senior vice president and general manager of Freescale's Wireless and Mobile Systems Group. "Our family of applications processors enables OEMs, like Techno, to innovate and design creative multimedia products that offer rich video, audio and a host of entertainment applications at exceptionally low power."

Techno Portable Media Player

Techno introduced the PMP-10S at this year's 10th International IC-China Conference & Exhibition in Shenzhen. The Techno PMP-10S features a 3.6" TFT color LCD screen that delivers a rich video experience that lasts up to four hours, or two feature films, on one battery charge. The Techno PMP-10S provides a number of integrated media options including a 20G hard disk drive, 2.0 megapixel (MP) digital camera, digital camcorder, display screen, TV out, voice recording and Windows Media Player.

Capitalizing on the i.MX processor's flexibility, Techno was able to quickly introduce the cost-sensitive, flash-based Techno PMP-30S. This model includes a 2.0 MP digital camera to record video and take photos, mobile theater that supports a broad range of video formats, and a digital companion that utilizes the USB on-the-go technology in the i.MX21 processor to enable direct connections to other devices without using a computer.

At the heart of the Techno PMP-10S and PMP-30S devices is Freescale's i.MX21 multimedia applications processor. Based on industry-leading ARM core technology and developed on Freescale's Smart Speed architecture, the i.MX21 processor drives MPEG-4 and H.263 encode and decode acceleration up to common intermediate format (CIF) 30 frames per second, delivering the ultimate multimedia experience. The processor enables the Techno PMP-10S and PMP-30S to support virtually all image and video standards such as WMV, MPEG4 and AVI. This allows consumers to enjoy the multimedia experience without having to worry about file formats.

Freescale i.MX21 processor

The i.MX21 multimedia applications processor is a member of the widely used i.MX family and is ideal for computationally-intensive applications such as video and audio media players, mobile gaming consoles and GPS systems as well as smartphones, PDAs, ultra portable handheld computers and other wireless mobile devices. i.MX processors feature an extensive suite of software including Microsoft(R) Windows(R) CE and PocketPC(R), Symbian OS(TM), Linux(R) OS and many leading RTOSes and reference designs to greatly accelerate the creation of next-generation mobile communication products.

About Freescale Semiconductor

Freescale Semiconductor, Inc. (NYSE:FSL) (NYSE:FSL.B) is a global leader in the design and manufacture of embedded semiconductors for the automotive, consumer, industrial, networking and wireless markets. Freescale became a publicly traded company in July 2004 after more than 50 years as part of Motorola, Inc. The company is based in Austin, Texas, and has design, research and development, manufacturing or sales operations in more than 30 countries. Freescale, a member of the S&P 500(R), is one of the world's largest semiconductor companies with 2004 sales of $5.7 billion (USD).

www.freescale.com

About Shenzhen Techno Science Technology R&D Co., Ltd.

Shenzhen Techno Science Technology R&D Co., Ltd is a fast-developing high tech privately operated enterprise, which locates in China Shenzhen Bao'an high-tech optimistic development base. Since the establishment of company, it technically devotes to the research and development work for the technology and products of embedded multimedia electronic product based on the hard disk saving means, automobile peripheral electronic application products, network application products and so on. The products' technical level is in the lead domestically. Shenzhen Techno Science Technology R&D Co., Ltd has now been growing up to one of the most well-known domestic science & tech enterprises that are researching and developing embedded hard disk digital products in China.

www.techno.net.cn

Freescale(TM) and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. (C) Freescale Semiconductor, Inc. 2005.

Source: Business Wire

More News in this Category