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Subfocal Solutions Realizes Tangible ROI With Entellium CRM; Entellium's Powerful Workflow Engine Reduces Inefficiencies, Accelerates Customer Service and Enables Corporate Expansion for Accounting Services Company

Posted on: Tuesday, 15 November 2005, 09:00 CST

Entellium (http://www.entellium.com) today announced that Subfocal Solutions, a leading provider of outsourced accounting services, has streamlined its customer processes with Entellium eCustomerCenter. By using Entellium to automate their workflow, Subfocal has seen an increase in productivity, enabling them to grow their revenue by 25 percent without adding staff or incurring additional expense. A full case study of Subfocal's use of Entellium is available online at http://www.entellium.com/press/entellium_case_study_subfocal.pdf.

"Ours is a process-driven industry that requires attention to detail and timely completion of assignments," said Karen Northup, CEO of Subfocal. "Entellium provided a huge leap from our use of ACT! in assigning tasks and tracking projects. We've seen a significant improvement in effectiveness as a result of Entellium automating these tasks over the last few months."

Subfocal Solutions provides a complete virtual accounting department to tackle the typical operations of accounts payable, accounts receivable, fixed assets, payroll accounting, and so on. Subfocal provides a way for companies to get first-class financial expertise in a cost-effective fashion. With Subfocal, companies get the security, visibility and control of a high-level accounting team at a significant cost savings. Managing its operations effectively using Entellium's eCustomerCenter is a key part of Subfocal's strategy to keep costs low.

Subfocal leveraged the rich workflow features in Entellium eCustomerCenter to fully automate 45 different processes encompassing more than 100 different tasks across the company's global operations. Thanks to Entellium, Subfocal employees no longer need to individually create and assign tasks in ACT!, then manually follow up to check completion status. Entellium's solution automatically populates each Subfocal employee's dashboard with action items in the correct sequence. When complete, Entellium automatically assigns the next task in the process to the appropriate employee.

"We've received three key benefits from Entellium," said Northup. "First, we now have immediate visibility into the status of every client; second, Entellium ensures efficiency in our work, since no new tasks are assigned until previous ones have been completed; and third, the streamlining we've gained from Entellium will allow us to grow our business by 25 percent without increasing head count or other costs."

Entellium develops CRM applications that are focused on making the daily lives of sales, service and marketing employees easier, with advanced automation features not found in any other hosted CRM solution. The company's recent PRO-Activity Release was based on more than 43,000 hours of usability research, with the result being the most user-centric CRM solution on the market today. In addition, Entellium's CRM suite has a lower total cost of ownership than Salesforce.com's Professional and Enterprise Editions.

"Subfocal is a perfect example of how our technology produces tangible results for our customers," said Natalee Roan, Entellium's Chief Marketing Officer. "At Entellium, CRM is more than a sales and marketing exercise -- we know what it takes to get value out of CRM, and we are willing to be held accountable to our customers after the sale. That's why we offer free 24/7 real-time customer support for every user, and don't require long-term contracts."

No stranger to the on-demand model, Subfocal knew they would enlist the help of a hosted provider. The company carefully examined other hosted CRM providers, including Salesforce.com, but none could offer the ability to automate Subfocal's comprehensive workflow needs. Based on a thorough review of Entellium's underlying workflow capabilities, Subfocal determined that Entellium was up to the task.

Entellium offers many industry-first automation capabilities for a number of tasks that are still manual in other solutions. For example, Entellium's Report Automator(TM) lets users configure any report so that it is automatically generated and distributed at certain dates and times -- or in specified intervals -- in HTML or Excel format with up-to-the-minute customer data, enabling managers to focus on analyzing the reports, not running them.

In August, Entellium received top scores for usability, customer service and price in a head-to-head review by the venerable Network Computing Magazine, which reviewed six top hosted CRM providers. In this review, Entellium's $59 PRO-Activity Release landed in a virtual tie with Salesforce.com's $125 Enterprise Edition. Earlier this year Entellium received top scores from Forrester Research, a leading analyst firm, in usability and cost in the 2005 Forrester Wave report: Hosted Sales Force Automation(1). Entellium also received a perfect 5.0 score for its free global support, which includes live training and 24/7 live chat over the web. In September, the company announced a 5,000-seat deal with Allied Home Mortgage (one of the largest hosted deals ever) and days later received a Market Leader Award from CRM Magazine for its achievements in the past year as well as its promise for the coming year.

About Entellium

Founded in 2000, Entellium's suite of CRM solutions has been designed specifically for small and mid-size companies and divisions of large enterprises who want a powerful solution that strikes the right balance between the everyday needs of sales and service representatives and the reporting requirements of management. Entellium is headquartered in Seattle, Washington, with a global R&D Center in Malaysia and sales operating worldwide via its partner network. More information is available via the Web at http://www.entellium.com.

About Subfocal Solutions

Founded in 2002 and with offices in Palo Alto, Seattle, Boulder, and India, Subfocal Systems is a privately held, global provider of outsourced accounting services. Subfocal Solutions, Inc. provides a virtual accounting department to growing companies. By partnering with Subfocal, these companies have access to a full array of accounting services but only pay for as much as they use. Subfocal is able to scale its services to meet the immediate needs of its clients. In addition, Subfocal maintains its clients' books on a GAAP-basis and in compliance with the requirements of Sarbanes-Oxley with complete accounting controls in place from the start. More information is available at http://www.subfocal.com.

Entellium is a trademark of Entellium Corp. and may be registered in certain jurisdictions. All other product and firm names mentioned are the property of their respective owners and are mentioned for identification purposes only.

(1) The Forrester Wave: Hosted Sales Force Automation, Q1 2005, L. Herbert (with Erin Kinikin and Jessica Harrington), March 31, 2005.

Source: Business Wire

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