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Macrovision Deploys Downloadable Games for Yahoo! Europe; Fully Merchandised Service Offers Localised Content for Both Core and Casual Games

Posted on: Wednesday, 16 November 2005, 03:02 CST

Macrovision Corporation (Nasdaq:MVSN) and Yahoo! Europe today announced the re-launch of downloadable games sites across Yahoo! Europe utilising Macrovision's complete digital distribution solution. Macrovision's Trymedia division will manage the core and casual game channels for Yahoo! Germany, Yahoo! Spain, Yahoo! France, Yahoo! Italy and Yahoo! UK & Ireland.

Within each of the five regions, Macrovision has added a new download functionality to Yahoo!'s existing Video Games channel, strengthening the offering for core gamers. Yahoo! has also transferred their existing "Download Games" channels focused on casual games to the Macrovision solution. In addition to providing the digital distribution technology for Yahoo! Europe, Macrovision will manage the catalogue of hundreds of core and casual game titles.

"In selecting Macrovision, Yahoo! Europe has upgraded to a solution that will allow us to improve on our ability to merchandise new game content, create special and targeted promotions and effectively communicate with our gamer customers," said Jules Robinson, Head of Business Development at Yahoo! Europe. "Macrovision is a one-stop solution, making it very easy for Yahoo! Europe to offer try-before-you-buy PC games to consumers."

With the Yahoo! rollout, Macrovision has implemented its next generation e-commerce solution which includes a new storefront design and shopping cart features in French, Spanish, Italian, German and English. The new storefront also supports local currencies. Payment methods range from all the top international credit cards to Bank Transfer, PayPal, gift certificates and vouchers.

"As the world's largest distribution network for downloadable games, Macrovision offers games that appeal to each Yahoo! user's unique tastes, greatly enhancing their entertainment experience," commented Fred Amoroso, CEO of Macrovision.

About Macrovision

Macrovision develops and markets content and software value management solutions for the video, music, games and software industries. Macrovision's technologies are embedded in over 9 billion DVD, VHS and CD units representing over USD 130 billion of protected entertainment content. In the software market, Macrovision licenses software developers the FLEXnet(TM) universal licensing platform and the InstallShield(R) suite of software installation, repackaging and update solutions, which are deployed on more than 500 million desktops worldwide. Over 50,000 software publishers and virtually all of the Fortune 1000 companies use Macrovision's technologies to maximize the value of their software. Macrovision is headquartered in Santa Clara, California and has offices worldwide. More information about Macrovision can be found at www.macrovision.com.

About Macrovision's Games Division

Macrovision recently acquired Trymedia(R) Systems in order to offer a robust solution for the secure distribution of PC games across the physical and digital worlds. This acquisition provided the foundation for the newly formed game division within Macrovision. Macrovision's games division is a leading provider of secure digital distribution services and operates the world's largest distribution network for downloadable games. Macrovision's technology solutions provide game publishers, portals and retailers with content protection, eCommerce and distribution services to maximize their PC game sales. The company's game distribution network connects hundreds of publishers and Internet sites with millions of consumers worldwide, offering games to legitimately download, purchase, subscribe to and share. Macrovision's games division is headquartered in San Francisco. Please visit www.macrovision.com/games to learn more about Macrovision's game technology and services.

About Yahoo! Europe

Yahoo! Europe provides communications, commerce and media services across its six sites in Europe to meet the needs of local consumers. Yahoo! Europe is comprised of the Yahoo! Sites for the UK & Ireland (www.yahoo.co.uk), France (www.yahoo.fr), Germany (www.yahoo.de), Italy (www.yahoo.it), Spain (www.yahoo.es) and Catalan (www.ct.yahoo.com). Yahoo! also offers one of the Web's most popular free email services, Yahoo! Mail, in Swedish, Norwegian, Danish, Greek and Russian. The Yahoo! offices in London, Dublin, Paris, Munich, Milan and Madrid are staffed by local nationals and Yahoo! Europe is headquartered in central London. Kelkoo.com, a wholly owned subsidiary of Yahoo! Inc., is the leading shopping search and comparison site in Europe. Kelkoo operates in 10 European countries, including United Kingdom, France, Germany, Spain, Italy, Netherlands, Belgium (Flemish), Sweden, Denmark and Norway.

(C) Macrovision 2005. Macrovision, FLEXnet, InstallShield and Trymedia are registered trademarks or trademarks of Macrovision Corporation. All other brands and product names and trademarks are the registered property of their respective companies.

Source: Business Wire

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