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TrueLocal.Com Launches New Search Engine; Search Engine Utilizes New Search Technology to Find Local Businesses Online

Posted on: Wednesday, 16 November 2005, 09:00 CST

TrueLocal announces the launch of www.TrueLocal.com, a search engine that specializes in providing users with search results for local brick and mortar businesses. Using their "ground to web" patent pending search technology, TrueLocal.com is able to find brick and mortar businesses in local communities and give them a web presence. Features of TrueLocal.com include an easy to use interface, local weather headers (which show the local weather conditions as you search), and industry-leading search data which indexes over 50 million web pages.

By providing local search options, users are able to go to TrueLocal.com and search for numerous products and services available to them within their local community. Only local businesses with an actual storefront are listed, providing the user with quick access to find the product or service they are seeking.

"Our goal is to drive online customers to offline businesses," says Jake Baillie, President of TrueLocal. "By using our 'ground to web' technology we are able to locate physical local businesses and provide them with a web presence. We designed a user interface that's clean and easy to use. Compared to other search options, our technology allows for users to find what they are looking for in two clicks - avoiding sifting through unwanted 'search engine SPAM'."

Companies can also advertise on TrueLocal with an easy to use bidding system. Any business with a physical location can appear at the top of the results for as little a $1 bid per category and zip code (e.g. hotels in 60603).

The expanded listings allow local businesses to identify hours of operation, special certifications, payment methods or any other important criteria prospective shoppers are seeking. Since advertising is only for businesses with physical locations, local businesses within a community are not competing with online businesses for advertising space and dollars.

For more information about TrueLocal, visit www.TrueLocal.com.

About TrueLocal

TrueLocal recently launched its simple and savvy search tool that offers full text searches without cluttered results. TrueLocal takes robust franchise and business data and indexes only 'physical' storefront businesses to offer more relevant and accurate local business results. TrueLocal's full text search function makes looking for dim sum, Barbie dolls, merlot, pizza delivery or teeth whitening anywhere in the U.S. simple. Currently indexing over 50 million pages, TrueLocal users can search for anything in their neighborhoods, including products and brands through full text searching. TrueLocal combines the practicality of a Yellow Pages categorization and the technology of a search engine with a simple and unique design and navigation to encourage online users to do business offline.

Source: Business Wire

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