180solutions Announces Support for TRUSTe Trusted Download Certification Program
Posted on: Wednesday, 16 November 2005, 15:00 CST
BELLEVUE, Wash., Nov. 16 /PRNewswire/ -- 180solutions, Inc., a leading provider of Internet search marketing solutions, today announced its support of the TRUSTe Software Download Certification Program and intends to apply for certification once the company brings itself into compliance. The company has made significant changes to its technology and business practices over the last year bringing it very close to being compliant with the new TRUSTe standards. 180solutions expects to be fully compliant by the time TRUSTe begins the certification process early next year.
180solutions has been pushing for strict but fair industry standards that provide distributors of downloadable software the ability to differentiate themselves from peddlers of nefarious programs.
"We applaud TRUSTe for this landmark certification program that sets the bar high and gives consumers, advertisers and online content publishers a reliable and independent way to distinguish between legitimate software and malware," said Keith Smith, co-founder and CEO of 180solutions. "These criteria represent legitimate best practices and are backed by some of the biggest consumer-facing software companies in the world. We urge anti-spyware companies to use this certification to better distinguish between legitimate downloadable software and nefarious programs."
Smith urges others in the industry to sign on to the TRUSTe Trusted Download Certification Program. "Broad adoption is essential if we are going to protect consumers from the industry's bad actors," added Smith.
About 180solutions, Inc.
180solutions, Inc., headquartered in Bellevue, WA, is a leader in online search marketing services. The company delivers highly relevant offers and information to consumers engaged exclusively in search-related shopping activities. For more information, visit http://www.180solutions.com/. You can also read the company's blog at blog.180solutions.com.
180solutions, Inc.
CONTACT: Sean Sundwall, Director of Corporate Communications of180solutions, Inc., +1-425-279-1458, or ssundwall@180solutions.com; orAshley Allman of Barokas Public Relations, +1-206-344-3133, orashley@barokas.com, for 180solutions, Inc.
Web site: http://www.180solutions.com/
Source: PRNewswire
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