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Jamster Enhances Mobile Content and Entertainment Services Experience

Posted on: Monday, 21 November 2005, 09:00 CST

MOUNTAIN VIEW, Calif., Nov. 21 /PRNewswire/ -- Jamster, a worldwide leader in mobile content and entertainment services, today announced the roll out of a new global brand campaign, simplified subscription plans and an industry- first parental control service, which are designed to create a more valuable mobile entertainment experience for consumers and help solidify Jamster's position as the world's premier mobile content brand.

The brand campaign launches today in the U.S. with a new logo, redesigned web site and new print, online and television ads, which will appear on national and local broadcast and cable networks. The campaign will be extended to Europe, Australia and other countries over the coming months.

In the U.S., the company introduced the Jamster Guardian service, which gives parents control over how their families purchase content. This unique service allows parents to block downloads to the specific mobile phone numbers they want to control by entering the phone numbers directly into the Jamster site under the Guardian link on the bottom of the home page.

"As the entertainment industry evolves, so does the mobile content experience at Jamster," said Vernon Irvin, executive vice president and general manager, VeriSign Communications Services. "Jamster has improved its site and simplified subscription plans, which we believe will help consumers have a more personalized wireless experience that results in greater self expression. Consumers can still access one of the largest catalogs of premium content in the world and have greater confidence in dealing with the most recognized global brand in the industry. Furthermore, by introducing Jamster Guardian and updating our portal and ads, we are executing against our strategy of being the premier provider of mobile content and entertainment services."

Under a simplified Jamster plan structure, consumers will have access to a new monthly plan that bundles two ring tones, three graphics and one game. Ringtones include realtones, polytones, monotones, video ringtones and fun sounds. Graphic credits are redeemable for wallpapers, screensavers, themes and black and white logos and game credits are redeemable for mobile games and mobile software.

Jamster operates in more than 20 countries and has relationships with more than 75 carriers. Unlike other content providers, the company invests millions of dollars promoting its unique mobile entertainment services through television, online and print advertising. Jamster has strong partnerships with major entertainment companies, record labels, movie studios and content publishers, which helps create unique and exclusive content.

In studies recently conducted by Gfk NOP, consumers in the top 25 U.S. markets recognized Jamster for having superior quality content. The brand had notable awareness among respondents and was the only content provider identified by name and recognized for having the best content and advertising. In another study, Jamster was cited as having the highest unaided awareness of non-carrier brands, was considered the "leader in its field" and was found to have one of the most hip and stylish catalogs of all mobile content providers.

About Jamster and VeriSign

Jamster International Sarl, a wholly owned subsidiary of VeriSign, Inc., operates the world's largest off-deck catalog of premium mobile content, including music, graphics, games and community services, which can be ordered using a short messaging service, and is distributed to carriers and consumers worldwide. Through VeriSign's Intelligent Communications, Commerce and Content Services, the company delivers content on-boarding, license aggregation, formatting, catalog management, mediation, subscription management, rating and billing and payment integration. Additional news and information is available at http://www.jamster.com/ and http://www.verisign.com/.

Trademarks

VeriSign, Jamster and other trademarks, service marks and logos are registered or unregistered marks of VeriSign and its subsidiaries in the United States and in foreign countries. Copyright (C) 2005 VeriSign, Inc. All rights reserved.

Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause VeriSign's actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability and potential fluctuations in quarterly operating results due to such factors as increasing competition and pricing pressure from competing services offered at prices below our prices and market acceptance of our existing services, the inability of VeriSign to successfully develop and market new services and the uncertainty of whether new services as provided by VeriSign will achieve market acceptance or result in any revenues. More information about potential factors that could affect the company's business and financial results is included in VeriSign's filings with the Securities and Exchange Commission, including in the company's Annual Report on Form 10-K for the year ended December 31, 2004 and quarterly reports on Form 10-Q. VeriSign undertakes no obligation to update any of the forward-looking statements after the date of this press release.

VeriSign, Inc.

CONTACT: media relations, Lori Sinsley, +1-650-426-4716, orlsinsley@verisign.com, or investor relations, Tom McCallum, +1-650-426-3744,or tmccallum@verisign.com, both of VeriSign

Web site: http://www.jamster.com/

Web site: http://www.verisign.com/

Source: PRNewswire

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