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Eliminating Member Deception, Relationship Sites Help Genuine People Find Real Love

Posted on: Monday, 21 November 2005, 09:00 CST

SEATTLE, Nov. 21 /PRNewswire/ -- As members of casual dating sites Match.com(R) and Yahoo! Personals(R) have alleged, attraction and deception can go hand-in-hand on casual dating sites.

"Casual dating and social networking sites have historically battled the infiltration of pornographers and spammers," said Duane Dahl, CEO of PerfectMatch.com (PerfectMatch). "The opportunity for these hideous solicitors to sign up in three minutes and market to 15-20 million people instantly is an attractive proposition. Large scale niche sites, such as Christian-oriented eHarmony.com(R), jdate.com(R) the Jewish singles network, and the leading mainstream relationship site PerfectMatch, all communities of like-minded people, don't suffer through these issues. The process of joining is more substantive, and in the case of PerfectMatch, technology and a hands- on approach severely limits access to those not serious about finding a relationship."

While the relationship category, the grown-up version of casual dating sites, continues its remarkable growth success, experienced online daters, weary of the frenetic pace and difficulty in finding real love on casual hook- up dating sites, have migrated by the millions to relationship communities like PerfectMatch who focus on genuine people seeking real love. PerfectMatch was founded by the team who pioneered online dating. The foremost authorities in relationships on the Internet, the PerfectMatch team previously built and managed Kiss.com to over 7 million members. PerfectMatch has experienced a staggering 1,200% increase in growth over the past year.

Over the past decade, online dating has evolved into two distinct categories: casual dating sites and relationship communities. From their inception, casual dating and hook-up sites have skewed younger and heavily male, often upwards of 75% of total membership. Relationship sites like PerfectMatch cater to a mature audience, ranging between the ages of 28 and 65, skew up to 55% female, and focus on the adult seeking a long-term, committed relationship.

ABOUT PERFECTMATCH.COM(TM)

Leading the online relationship destination industry with over 2 million members, PerfectMatch.com(TM) (http://www.perfectmatch.com/) was founded by the team that pioneered online dating. The foremost authorities in relationships on the Internet, the PerfectMatch.com team previously built and managed Kiss.com/uDate.com to over seven million members leading up to the sale to InterActiveCorp (Match.com) in 2002 for $150 million.

PerfectMatch.com(TM) is for adults looking for lasting, meaningful relationships. It is the only site to offer the Duet(R) Total Compatibility System, co-developed by internationally renowned relationship authority, Pepper Schwartz, Ph.D. Based on over 30 years of research, Duet(R) provides members with a leading-edge assessment and scientifically-based approach designed to assist adults in finding others looking for real love and commitment. PerfectMatch competes with Christian-oriented eHarmony.com(R) in the online relationship arena.

PerfectMatch.com(TM) has forged partnerships with world-class brands including Dr. Phil, MSNBC, Lifetime Television, iVillage, Knight Ridder, Go.com, Warner Bros., Paramount and NBC Universal Studios. In January 2006, the newest book written by Dr. Schwartz, "Finding Your Perfect Match" (Penguin), arrives in bookstores nationwide.

All trademarks and registered trademarks are the property of their respective owners.

MarketRange

CONTACT: Amber Fowler, Public Relations Director, PerfectMatch.com(TM),+1-425-424-2015, ext. 155, afowler@PerfectMatch.com

Web site: http://www.perfectmatch.com/

Source: PRNewswire

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