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St. Bernard Software Announces New ProPartner Program; Seeks 200 High-Quality Security Value Added Resellers in 2006

Posted on: Monday, 28 November 2005, 09:00 CST

St. Bernard Software, Inc., a leading global provider of security solutions including Internet and email filtering appliances, patch management and data backup solutions, today announced its new ProPartner Program for value-added resellers (VARs) specifically focused on security. "We believe the ProPartner Program is the first of its kind to provide proven sales leadership with a clear success formula for superior profitability and protection," said Craig Smith, Director of Channels at St. Bernard Software.

Based on direct partner feedback and best practices, St. Bernard Software designed its channel program with the specific purpose of creating a unique win-win partnership with its VARs. The ProPartner Program offers VARs a unique combination of features to help them gain a clear market advantage. For example, it limits the number of partners in an area to a select few who can add the most value, preventing over saturation with competitors. Partners are also offered the following unique benefits:

-- Lead registration with margin protection - By registering active deals, VARs get an exclusive protection advantage on top of the company's standard discount over other partners for a period of time.

-- Renewal protection resulting in substantial revenue growth - All St. Bernard Software products have an annual subscription service component that generates an annuity stream so resellers have protection from other partners by selling their renewals.

-- Cross marketing protection that delivers qualified leads - St. Bernard Software markets its full line of products to registered customers and when one becomes interested in additional products, St. Bernard gives that lead to the VAR and registers it for extra margin.

"As a St. Bernard ProPartner, we have the exclusive advantage of selling the industry's leading Web-filtering appliance, iPrism. Due to the ease-of-use and affordability provided by security appliances, they are very popular solutions in today's market," said Stuart Maskell, CEO of NWTech. "Due to this demand, and based on the immediate support and attention provided by the St. Bernard team, NWTech expects this program will have a significant impact on its bottom line."

"St. Bernard's ProPartner Program is the first we've ever been involved in that truly takes into consideration what VARs are looking for - increased profitability and added support," said Don Wisdom, President at Datalink Networks. "Through the program's lead registration process, we are ensured our margins are protected and we are guaranteed a finder's fee even if we aren't responsible for closing the deal - it's a win-win, low risk partnership. The unique nature of this channel program shows that St. Bernard really listens to what its partners ultimately want."

St. Bernard Software's products are in demand because they solve critical security and productivity problems for any business or school that accesses the Internet and email. The following St. Bernard Software solutions are included in the ProPartner Program, providing end-users with increased performance, ease-of-use and value:

-- iPrism: industry ranked #1 Web-filtering appliance in revenue by IDC that delivers perimeter protection from Internet-based threats

-- ePrism: email filtering appliance that provides perimeter defense against spam and email borne malicious code

-- UpdateEXPERT Premium: next-generation patch management solution with automated security settings, policy creation, auditing, enforcement and reporting capabilities

"Our ProPartner Program is a key target growth area for St. Bernard in 2006, with the aim to add roughly 200 highly targeted security VARs across the US," said John Jones, CEO and President of St. Bernard Software. "We've actively piloted the program over the past 90 days and have received a very positive response from our VARs. We are offering a unique program to best meet partners' needs and allow us to form successful long-term relationships as they grow with us."

The ProPartner Program additionally provides security-focused VARs with a clear success formula, strong base margins on all products, joint sales calls, free product demos to prospects and unlimited technical support. Further information on the program can be found online at http://www.stbernard.com/channel/public/default.asp.

About St. Bernard Software

St. Bernard Software is a global provider of security solutions, including Internet and email filtering appliances, patch management and data backup. Deployed across millions of computers worldwide, the company's award-winning products deliver innovative security solutions that offer the best combination of ease-of-use, performance and value. Established in 1995 with headquarters in San Diego, CA and an international office in the United Kingdom, St. Bernard Software sells and supports its products directly and through partners, distributors and OEMs worldwide. For more information, please visit www.stbernard.com.

(C)2005 St. Bernard Software Inc. All rights reserved. The St. Bernard Software logo, and Open File Manager are trademarks of St. Bernard Software Inc. UpdateEXPERT, ePrism and iPrism are registered trademarks of St. Bernard Software Inc. All other trademarks and registered trademarks are hereby acknowledged.

Source: Business Wire

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