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Cool.Prepaid Mobile Selects MVNGO for Web Portal and Contact Center Services

Posted on: Monday, 28 November 2005, 15:00 CST

MECHANICSBURG, Pa., Nov. 28 /PRNewswire/ -- cool.Prepaid, a Mobile Virtual Network Operator (MVNO), announced Wednesday that it has selected MVNGO, EUR Systems' total MVNO solution. MVNGO will support cool.Prepaid's launch and ongoing operations with contact center services and a state-of-the-art web portal, which will allow cool.Prepaid to create a customized look and workflow for its web ordering and self-care processes. These services will also help cool.Prepaid reinforce its brand message to its customers while providing them a quick and convenient way to manage their accounts - via the Internet or by talking to a customer service representative.

cool.Prepaid provides wireless minutes with a focus on entertainment and value added content. cool.Prepaid is launching exclusively with Motorola cellular phones that appeal to its demographic and whose platform can support its entertainment and content focus. Its services are available in the popular prepaid/reloadable model. cool phones and services will be sold through large retailers across the country, via the internet and through regional chains.

John Caddell, Vice President and General Manager of MVNGO, says, "The MVNO market, especially ones targeted to the youth market, is exploding, and cool.Prepaid is definitely in the right place at the right time. Tech-savvy teenagers and young adults are trendsetters - they are the biggest consumers of wireless content and they are helping this technology to gain ground in other markets."

cool.Prepaid realized early on that it needed to build strong relationships with partners in order to succeed. Part of that process was finding the right Mobile Virtual Network Enabler (MVNE) to handle their extensive back office services and customer interfaces. It engaged MVNGO because of its long history of providing back office services to the telecommunications industry and because its solution is made up of flexible components that can be customized to seamlessly fit into any MVNO business plan.

"cool.Prepaid's business model is to be more than a cellular phone provider," says Paul Gordon, Senior Vice President of cool.Prepaid. "Our plan is to bring to market services that enhance the user's experience, become an integral part of their lifestyle and provide our retailers with programs and promotions that differentiate them in a crowded field. MVNGO is the most complete solution we found to support our business, and we like the fact that all of the services are performed by their experts at their operation center. Instead of having to work with many different partners, we have a single point of contact for all of our customer interfaces, which makes the entire process faster and easier."

For companies with powerful brand images and strong customer relationships, the MVNO business is an expansion opportunity that will increase revenues and profits, enhance customer communication, and improve loyalty. MVNGO provides the back office services needed to quickly launch services, including web self-service, wireless billing, device fulfillment, payment processing, contact center, print and mail, branding and marketing, consulting, and wireless services and content.

About cool.Prepaid

cool.Prepaid provides a service to our customers that enhance their lifestyle. cool.Prepaid fulfills this goal by offering the most comprehensive prepaid service on the market with exclusive content, features and handsets. We have the nation's largest network coverage and the must-have Motorola handsets providing exceptional service and support to our consumers and retailers. We have the most competitive international rates to satisfy the expanding international consumer. Our marketing expertise enables us to differentiate our products and our retail partners in the dynamic cellular phone market. Our comprehensive support network makes us a seamless organization that is more nimble to meet the demands of the market. We are cool. cool.Prepaid.

For more information visit us at http://www.coolprepaid.com/ About MVNGO

MVNGO helps you brand wireless services in order to create a private label that gives you continuous direct contact with your customers. From front-end consulting and planning to managing the relationships with carriers and content providers through to the customer experience - MVNGO gives you everything you need to manage your MVNO business successfully. We are the only MVNO-enabler that performs all of the processes in-house. That means you maintain an unprecedented amount of control through a single point of contact. Leveraging our long-term experience and in-house resources, we provide the industry's best combination of customized, timely, and cost-effective MVNO solutions - including web self-service, wireless billing, payment processing, device fulfillment, contact center, and bill print and mail. MVNGO is the total MVNO solution offered by EUR Systems(R), which has been offering billing and back office services to the telecommunications industry since 1960. For more information, visit http://www.mvngo.com/ . For more information on EUR Systems, please visit http://www.eursystems.com/

MVNGO is a trademark of Electronic and Unit Record Datacenter, Inc., t/a EUR Systems. All other trademarks and registered trademarks are property of their respective owners and are used for identification purposes only.

Contact: Megan L. Sprankle Marketing Communications Manager EUR Systems 717.697.6800 ext. 273 megan.sprankle@eursystems.com

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

EUR Systems

CONTACT: Megan L. Sprankle, Marketing Communications Manager, EURSystems, +1-717-697-6800 ext. 273 or megan.sprankle@eursystems.com

Web site: http://www.coolprepaid.com/

Web site: http://www.eursystems.com/http://www.mvngo.com/

Source: PRNewswire

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