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eMarketer-Prospectiv Reveal Strategies for Consumer Marketers to Acquire New Customers Through Online Channels; New Whitepaper Outlines 10 Critical Steps for Finding the Right Customers Online

Posted on: Wednesday, 30 November 2005, 09:00 CST

Addresses Marketing Challenges Posed by Greater Consumer Control over Media

With all the talk of too much advertising and marketing messages bombarding consumers, marketers today are faced with the daunting challenge of not only reaching consumers, but also getting the right message to the right person at the right time.

Do-not-call lists enable consumers to block telemarketers; TIVO and digital video recorders allow viewers to skip TV ads with the click of a button, and subscription services like satellite radio and premium cable television give people the ability to simply opt-out of commercial-based broadcasting altogether. How can marketers find their target customers today?

"The key is to reach consumers with the right information in the right format, getting them to raise their hand and request to be marketed to," said Jere Doyle, President and CEO of Prospectiv, a leading provider of online customer acquisition solutions to many of today's leading consumer brand marketers. "The most effective way to attract consumers who are willing to give you the privilege of marketing to them is to build and grow your house file through permission-based online customer acquisition techniques."

Prospectiv today released a new whitepaper entitled: B-to-C Online Customer Acquisition: Ten Steps to Success. Produced with eMarketer, this whitepaper introduces consumer marketers to online customer acquisition solutions and strategies that will help them achieve the following marketing objectives:

-- Quickly build a database of highly targeted customers interested in their products or services

-- Pay-for-results - not clicks or impressions

-- Lower customer acquisition costs with guaranteed ROI

-- Gain insight into market trends and access to demographic and attitudinal data

"Our whitepaper with Prospectiv gives readers a quick, compelling roadmap for finding new customers online, creating a strong relationship with them, and converting them into satisfied repeat customers," adds eMarketer CEO Geoff Ramsey. "At eMarketer, we believe that the three most important factors in successful marketing today are relevance, relevance, and relevance."

More information on B-to-C Online Customer Acquisition: Ten Steps to Success can be found at http://www.emarketer.com and at http://www.prospectiv.com.

About eMarketer

eMarketer is "the First Place to Look" for market research information related to e-business, online marketing and emerging technologies. eMarketer aggregates and analyzes e-business research from over 1,700 sources and brings it together in one place. This research is presented in analyst reports and the "eStat Database" - the most comprehensive compilation of up-to-date e-business and online marketing statistics in the world. For more information, visit www.emarketer.com.

About Prospectiv

Prospectiv provides industry-leading customer acquisition, email marketing and data analytics solutions to leading consumer brand marketers. The company's solutions enable the world's best brands to find and build profitable relationships with the right customers through media buying and reach, proprietary technology, and comprehensive analytics. Millions of active, self-profiled consumers have registered at Prospectiv's vertically targeted online properties - Eversave.com, TheKnowledgeStop.com, and Healthy-Individual.com. Prospectiv generates more than 50 million pre-qualified responses per year on a pay-for-results basis for clients, including many Fortune 1000 companies such as Procter and Gamble, Wal-Mart, Pfizer, Dell, Nestle and Schering-Plough. Founded in 1999, Prospectiv is privately held and is based in Woburn, Ma. Please visit http://www.prospectiv.com for more information.

Source: Business Wire

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