Siperian Enables LexisNexis(R) to Create Comprehensive View of Subscribers: Consolidates 9 Customer Data Sources in Only 8 Months
Posted on: Wednesday, 30 November 2005, 09:00 CST
SAN MATEO, Calif., Nov. 30 /PRNewswire/ -- Siperian Inc., a leading customer data integration and management solution provider, today announced that LexisNexis(R) (http://www.lexisnexis.com/), a leading provider of legal, news and business information services, has deployed Siperian Master Reference Manager(TM) (MRM) to create a central repository of its North American Legal Market unit's subscriber data. Since its rollout, Siperian MRM has improved LexisNexis data reliability across systems by greatly reducing duplicate information and consolidating data to create the best version of truth. As a result, LexisNexis has enhanced support for marketing campaigns and increased revenue by avoiding missed sales opportunities. A detailed case study of the deployment can be downloaded from http://www.siperian.com/.
Working with the LexisNexis team, Siperian implemented the entire solution in approximately eight months. Customer data was integrated from nine different sources to create a customer master data store, which was synchronized across five systems in real-time and batch mode. A critical element of success proved to be the extensive flexibility of Siperian's data model. Siperian MRM enabled the team to develop a custom data model that was able to capture all the elements of contributing data sources. The design of the data model took less than four weeks to develop and was significantly easier than identifying data in all the systems that needed to be integrated. The ongoing management of the common customer data was simplified and automated through the Siperian intuitive user interface. Data stewards can now handle data conflicts through an exception handling process using a dedicated console. Also, the system is completely configurable with rules- based approach with no need for writing any programming code -- offering LexisNexis the ability to add other internal or external customer source systems as needed.
"In order for us to achieve the full potential of our investment in Siebel migration, we needed to improve the data reliability in our systems," said Gordon Schick, vice president of enterprise solutions at LexisNexis. "Siperian Master Reference Manager enabled us to consolidate our agreement data from multiple sources and create a single customer view that could be synchronized with all the systems that enter or manage subscriber data. This allows us to greatly enhance our campaign, account and contacts management capabilities."
"Despite several attempts at implementing and standardizing on CRM solutions, LexisNexis had operated with conflicting customer data across their systems," said Darlene Mann, CEO of Siperian. "With Siperian MRM, creating a customer data foundation that can serve consolidated, reliable data to their analytical and operational applications, they finally have a true Front Office environment that can be used by all their business users in sales, marketing and support."
About Siperian
Siperian, Inc. is a leading provider of a comprehensive customer data integration (CDI) and management platform. With its adaptive, neutral approach, the company's customer transaction hub, Siperian Hub(TM), delivers unified, accurate customer views across disparate data sources to all business users and systems; that in turn drive real-time business actions within existing operational processes. As a highly manageable and extensible multi- product platform, Siperian Hub enables enterprises to rapidly configure the solution to changing business conditions; resulting in more efficient and profitable customer interactions, reduced customer operations costs and increased accuracy of regulatory compliance. With a rich set of data integration services and support for service-oriented architecture, Siperian Hub cost-effectively delivers trustworthy customer data for direct business use or integration to other systems. Rated as a visionary vendor in the CDI space by Gartner, Siperian has customers across many verticals including Pharmaceutical, High-Tech, Financial Services, Media and Publishing, etc. For further information, visit us on the Web at http://www.siperian.com/ or call 1-866-SIPERIAN (1-866-747-3742).
MEDIA CONTACTS: Chris McCoin or Richard Smith McCoin & Smith Communications LLC 508-429-5988 (Chris) or 978-433-3304 (Rick) chris@mccoinsmith.com or rick@mccoinsmith.com
Siperian Inc.
CONTACT: Chris McCoin, +1-508-429-5988 or chris@mccoinsmith.com, orRichard Smith, +1-978-433-3304 or rick@mccoinsmith.com, both of McCoin & SmithCommunications LLC, for Siperian Inc.
Web site: http://www.siperian.com/
Source: PRNewswire
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