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WebSideStory Named to EContent Magazine's List of 100 Companies That Matter Most

Posted on: Wednesday, 30 November 2005, 09:00 CST

SAN DIEGO, Nov. 30 /PRNewswire-FirstCall/ -- WebSideStory(R) , a leading provider of on-demand digital marketing applications, today announced that for the second year in a row, EContent magazine has named it as one of 100 companies that matter most in the digital content industry. The list, published in the December issue, recognizes WebSideStory in the content management category. WebSideStory Publish (formerly Atomz Publish) is a completely hosted web-content management service and part of WebSideStory's Active Marketing Suite, the industry's first suite of integrated, on-demand digital marketing applications. The suite also includes web analytics, site search, and keyword bid management (scheduled for release in December 2005). Judges made note of WebSideStory's integrated marketing approach in awarding the honor.

"WebSideStory continues to push the boundaries of digital marketing and content," said Michelle Manafy, editor of EContent (http://www.econtentmag.com/), one of the most respected sources for information about the digital content industry. "The Active Marketing Suite reflects the tremendous synergy between web analytics, web content management and site search. WebSideStory's inclusion on the list also speaks to the maturity of the on-demand model."

WebSideStory Publish is an on-demand web content management system that enables business users to create, manage and update content while maintaining corporate standards. The application improves web sites by putting control of the content in the hands of the content owners without requiring IT to sacrifice control.

"We are pleased that EContent has recognized us for the second year in a row," said Steve Kusmer, senior vice president and general manager of WebSideStory's Search & Content Solutions division. "Our unique, hosted architecture enables content stakeholders, such as marketers and copywriters, to adjust content on the fly through a convenient web-based interface. By tying web analytics with web content management, we allow marketers to make better decisions about their online content, campaigns and applications."

For more information about WebSideStory, please visit http://www.websidestory.com/.

About EContent

EContent is the most respected source for information about the digital content industry. The magazine has a mission to clearly identify and explain emerging digital content trends, strategies, and resources that will help readers navigate the content maze and find a clear path to profits and improved business processes. EContent delivers essential research, reporting, news, and analysis of content related issues. It is essential reading for executives and professionals involved in content creation, management, acquisition, organization, and distribution in both commercial and enterprise environments. EContent is the premier publication for the digital content industry (http://www.econtentmag.com/).

About WebSideStory

Founded in 1996, WebSideStory is a leading provider of on-demand digital marketing applications that improve online marketing and sales. Its Active Marketing Suite(TM) consists of web analytics, site search, web content management and keyword bid management (scheduled for release in December 2005). WebSideStory is headquartered in San Diego, California, and has European headquarters in Amsterdam, The Netherlands. For more information, contact WebSideStory. Voice: 858 546-0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: http://www.websidestory.com/. HBX and Active Marketing Suite are trademarks and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.

Forward-Looking Statements

Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward-looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory's business including, without limitation: WebSideStory's reliance on its web analytics services for the majority of its revenue; blocking or erasing of cookies or limitations on our ability to use cookies; WebSideStory's limited experience with digital marketing applications beyond web analytics; the risks associated with integrating the operations and products of Avivo Corporation with those of WebSideStory; privacy concerns and laws or other domestic or foreign regulations that may subject WebSideStory to litigation or limit our ability to collect and use Internet user information; the highly competitive markets in which we operate that could make it difficult for WebSideStory to acquire and retain customers; the risk that WebSideStory's customers fail to renew their agreements; WebSideStory's recent achievement of profitability and the risk that it may not maintain its profitability; the risk that WebSideStory's services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory's Securities and Exchange Commission filings, including WebSideStory's annual report on Form 10-K for the year ended December 31, 2004 and quarterly report on Form 10-Q for the quarter ending Sept. 30, 2005. Do not place undue reliance on these forward-looking statements which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.

WebSideStory

CONTACT: Erik Bratt of WebSideStory, Inc., +1-858-546-0040, ext. 365,erik.bratt@websidestory.com

Web site: http://www.econtentmag.com/

Web site: http://www.websidestory.com/

Source: PRNewswire-FirstCall

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