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AOL Launches Mobile Search Services

Posted on: Thursday, 1 December 2005, 09:00 CST

New Suite of Mobile Search Services Includes the AOL Search, Pinpoint Shopping and AOL Yellow Pages Services

AOL today launched a suite of new AOL Mobile Search Services that give users easy access to the AOL Search, Pinpoint Shopping and AOL Yellow Pages services. Now available via mobile browser at http://mobile.aolsearch.com, the AOL Mobile Search Services let users search the Web, comparison shop for products and access local listings from their mobile phones, smartphones and PDAs.

AOL(R) Mobile Search Services improve today's mobile lifestyle by 'right-sizing' the Internet for small mobile screens. The new services use transcoding and content analysis technologies from InfoGin Ltd. to automatically adapt search results and Web pages for browser-enabled mobile phones. AOL Mobile Search Services extend the ease and familiarity of desktop search to wireless devices to bring the Web to mobile users' finger tips.

"We are committed to providing people everywhere with easy access to the Web's full range of information services wherever they may go," said Jim Riesenbach, senior vice president, AOL Search. "AOL Mobile Search services give consumers the power to search or shop for anything they need via Web-enabled cell phone, Smartphone or PDA."

-- The Mobile AOL(R) Search service gives users the ability to search the Web using any word or phrase, just as they would on the desktop. It lets users access all Web content, not just the WAP-enabled pages accessible through other mobile browsers. Search results are automatically formatted to the user's mobile screen size and links are clickable, making mobile search as actionable and useful as desktop search.

-- Pinpoint(R) Shopping, AOL's comparison shopping search service, gives users a fast and easy way to find and compare features and prices for millions of products from thousands of online merchants. With mobile Pinpoint Shopping, users can compare prices, products and merchant reputations on the fly before they buy, even if they are already in the store.

-- Mobile AOL(R) Yellow Pages gives users the ability to not only search for local listings, but to take immediate action on their search results. With just one click, users can place a call to the local businesses they seek and instantly access a relevant MapQuest(R) map with directions.

Availability: Mobile users can access the AOL Mobile Search Services by launching the mobile browser and entering this URL http://mobile.aolsearch.com. The service is free of charge, but data service charges may apply.

About AOL Wireless

As the world's leading interactive services company, America Online, Inc. is a leader in the mobile services arena. AOL Wireless brings community and convenience to mobile users with an array of communications and content services supported by the top wireless carriers and device manufacturers. AOL Wireless makes it possible for mobile users everywhere to access their preferred content and services whenever and wherever they like, including the mobile AOL(R) Instant Messenger(TM) (AIM(R)), ICQ(R), AOL(R) Mail, AIM(R) Mail and AOL(R) Search services.

About America Online, Inc.

America Online, Inc. and its subsidiaries operate a leading network of Web brands and the largest Internet access subscription service in the United States. Brands include the AOL(R) service, the AOL.com(R) website, and the AIM(R), MapQuest(R), Moviefone(R), Netscape(R), CompuServe(R) and ICQ(R) services. America Online offers a range of digital services including the TotalTalk(R) voice service. The company also has operations in Canada and Europe. America Online, Inc. is based in Dulles, Virginia, and is a wholly owned subsidiary of Time Warner Inc.

Source: Business Wire

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