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TrueLocal Launches TrueTarget Advertising; Local Search Engine Provides Easy-to-Use Advertising Model for Local Businesses

Posted on: Tuesday, 6 December 2005, 09:00 CST

Search Engine Strategies Conference & Expo 2005, BOOTH # 518: TrueLocal, a new search engine that specializes in driving online sales to offline businesses, announces today the launch of their new advertising program, TrueTarget - an easy-to-use bid system that is entirely different than the pay per click method used for current search engine advertising.

TrueLocal.com is a search engine that specializes in providing users with search results for local brick and mortar businesses. Using their "ground to web" patent pending search technology, TrueLocal.com is able to find brick and mortar businesses in local communities and give them a web presence. By providing local search options, users are able to go to TrueLocal.com and search for numerous products and services available to them within their local community. Only local businesses with an actual storefront are listed, providing the user with quick access to find the product or service they are seeking.

"We are making local online advertising easy and effective for local businesses," says Jake Baillie, President of TrueLocal. "Since the TrueTarget model is designed specifically for brick and mortar businesses to advertise, businesses do not have to worry about competing with large online retailers. Additionally, since TrueTarget is not based on per click revenue (PPC), advertisers don't have to worry about click fraud. Our TrueTarget model allows them to focus on generating new business through local online search."

TrueTarget is an easy-to-use model that allows any business with a physical location to add an expanded listing, which is $4 a month for the listing plus a minimum $1 bid in a category/zip code. By bidding $1 in a category and a zip code, advertisers can get to the top of TrueLocal's search results (i.e. rental cars in 60603). For a particular category and zip code in a high-traffic area (such as restaurants in Chicago), an advertiser can expect upwards of 1,000 users each month to see their restaurant listing.

TrueLocal's advertisers receive a 1-800 toll-free phone number, an email outbid notification that lets them know when they have been outbid, and TrueLocal's comprehensive monitoring program, which allows advertisers to track calls, web clicks, emails, and viewed listings so they are able to evaluate ROI.

For more information about TrueLocal and the new TrueTarget advertising model, visit www.truelocal.com

About TrueLocal

TrueLocal recently launched its simple and savvy search tool that offers full text searches without cluttered results. TrueLocal takes robust franchise and business data and indexes only 'physical' storefront businesses to offer more relevant and accurate local business results. TrueLocal's full text search function makes looking for dim sum, Barbie dolls, merlot, pizza delivery or teeth whitening anywhere in the U.S. simple. Currently indexing over 50 million pages, TrueLocal users can search for anything in their neighborhoods, including products and brands through full text searching. TrueLocal combines the practicality of a Yellow Pages categorization and the technology of a search engine with a simple and unique design and navigation to encourage online users to do business offline. In November 2005, TrueLocal acquired Geosign Data Services, which provides TrueLocal with more powerful data allowing them to compete head to head against Google Local and Yahoo Local.

Source: Business Wire

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