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Australia's Direct Mail Provider Virid Achieves 200 Percent Campaign Profitability With SPSS Software; 10 Percent Revenue Growth

Posted on: Monday, 12 December 2005, 09:00 CST

SPSS Inc. (NASDAQ:SPSS), a leading worldwide provider of predictive analytics software, today announced that one of Australia's largest direct mail marketing services providers, Virid, has achieved 200 percent campaign profitability in one year using SPSS for marketing campaign optimization. SPSS' software has also enabled Virid to reduce mail costs by 50 percent.

With mail volumes exceeding 28 million pieces per year, Virid required a solution to better segment its existing customers' databases to produce more targeted mail outs. It also needed an effective method of comparing lists rented or purchased through global brokerages, to determine which would illicit the most profitable response.

To optimise its campaigns, Virid selected SPSS predictive analytics software for its ease-of-use, sophisticated analytics capabilities, and interoperability with multiple databases. Harnessing SPSS, Virid considerably reduced costs and achieved a 10 percent revenue growth, resulting in a positive ROI with the solution within nine months.

"SPSS enables us to segment our database into several customer tiers and highly target mailings within each segment. We received response rates as high as 50 percent in some segments, which is almost unheard of," said Ian Daley, Marketing Manager at Virid. "Through better segmentation, we've halved our variable mailing costs while boosting revenues, effectively doubling our profitability over the first year."

About Virid

Virid is one of the largest direct mail marketing services providers in Australia. The company manages in excess of 28 million pieces of mail per year for a range of customers, including catalogue mailers, mortgage brokers, timeshare, charities, IT, and finance companies. Based on the Gold Coast, Virid was established in 2003 as a spin-off from the marketing department of a successful international mail order company with over 17 years experience in direct mail order marketing.

About SPSS

SPSS Australasia was established in 1989, and operates from Sydney, Melbourne and Auckland. SPSS Inc. (NASDAQ:SPSS) is a leading worldwide provider of predictive analytics software and solutions. The company's predictive analytics technology connects data to effective strategic action by drawing reliable conclusions about current conditions and critical future events. More than 250,000 commercial, academic, and public sector customers rely on SPSS technology to help increase revenue, reduce costs, improve important processes, and detect and prevent fraud. More than 95 percent of the Fortune 1000 companies are SPSS customers. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For additional information, please visit www.spss.com.

Safe Harbor Statement

This press release contains forward-looking information made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward looking statements can be identified by phrases such as "anticipates,""believes,""estimates,""expects,""plans,""intends,""could,""designed,""should be" and other similar expressions which denote expectations of future events rather than statements of fact. These forward-looking statements involve factors that are subject to risks and uncertainties. These risks and uncertainties, which may not be currently ascertainable and many of which are beyond the Company's control, may cause the Company's actual results, performance or achievements to be materially different than the results, performance or achievements expressed in or implied by the forward-looking statements. These risks and uncertainties are described in the Company's filings with the Securities and Exchange Commission ("SEC"). Copies of these filings are available either on the SEC's website at www.sec.gov or from the Company's investor relations department. In light of these risks and uncertainties, the inclusion of forward-looking statements in this press release should not be regarded as a representation by the Company that any future results, performance or achievements will be attained. These forward-looking statements speak only as of the date on which they are made. The Company assumes no obligation to update the forward-looking statements contained in this press release.

Source: Business Wire

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