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Thermador(R) Chooses Viewpoint's Internet Marketing Technology to Support the Launch of an Innovative New Line of Refrigeration

Posted on: Tuesday, 13 December 2005, 09:00 CST

Viewpoint's Online Configurator Showcases Thermador's Freedom(TM) Collection of Built-In, Modular Refrigeration Systems And Offers Consumers A Robust Tool For Custom Kitchen Design

Viewpoint Corporation (NASDAQ: VWPT), a leading Internet marketing technology company, today announced a partnership with Thermador, known for being a pioneer in the luxury kitchen appliance category. To augment the launch of its new Freedom(TM) Collection of built-in modular refrigeration, Thermador has selected Viewpoint to create a robust 3D interactive software that opens the door to customized kitchen design.

Thermador is utilizing Viewpoint's 3D technology to showcase the Freedom Collection's unique modular fresh food and freezer columns, which can be placed side by side or separated to fit anywhere in the kitchen. This software was developed specifically for Thermador to allow consumers to place Freedom columns into three virtual kitchen environments: blueprint, modern and country. A sample of the software was distributed to a select group of media and customers at a recent launch event in New York and it will be available as a key tool when the Freedom Collection launches in July of 2006.

"We want our customers to experience the freedom of design this new collection allows," said Beatriz Sandoval, Thermador Brand Manager. "The Freedom Collection is Thermador's ingenious breakthrough that gives designers, builders and consumers unprecedented control. Coupled with Viewpoint's technology, Thermador offers its customers maximum convenience, flexibility and performance in designing their kitchens to suit their lifestyles."

"Viewpoint embraces the opportunity to work with an ingenious partner like Thermador, whose brand has been synonymous with luxury kitchen appliances for more than 70 years," said Patrick Vogt, Viewpoint's CEO. "Viewpoint's configuration technology lets users control the shopping experience, and provides the ability to visualize products in a customized environment. Ultimately, technology that caters to the needs of the online shopper will succeed."

Members of the Press: Contact Viewpoint for additional information about our software products. Contact Lisa White of Rogers & Associates at 310-552-4163 for any information pertaining to Thermador and the Freedom Collection.

ABOUT THERMADOR

Thermador is part of BSH Home Appliances Corporation, a fully-owned subsidiary of Bosch and Siemens Hausgeraete GmbH, the third largest appliance manufacturer in the world. For more than 70 years, Thermador has been empowering America's cooking enthusiasts with revolutionary products - from the world's first wall ovens to gas cooktops with the patented Star(R) Burner and a speedcooking oven that reduces cooking time by 50%. Today, Thermador continues to fuse state-of-the-art cooking functionality with classic American style to create the ultimate in powerful luxury kitchen appliances. For more information, please visit www.thermador.com or call 800.656.9226 to request a catalog. Thermador is a registered trademark; Freedom is a trademark of BSH Home Appliances Corporation.

ABOUT VIEWPOINT

Viewpoint is a leading internet marketing technology company. The Viewpoint Platform is the technology behind some of the most innovative, visual experiences on the Web and on the desktop with leading clients such as America Online, General Electric, General Motors, Hewlett Packard, IBM, Lexus, Microsoft, Samsung, Scion, Sony and Toyota. The Unicast Online Advertising Suite - the Company's next-generation ad deployment and management system - and the Viewpoint Toolbar - the Vision for the Future of Search - are the latest breakthrough technologies using the full power of the Viewpoint Platform. More information on Viewpoint can be found at www.viewpoint.com.

The company has 130 employees principally at its headquarters in New York City and in Los Angeles.

FORWARD LOOKING STATEMENTS

This press release contains "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995 and similar expressions that reflect Viewpoint's current expectations about its future performance. These statements and expressions are subject to risks, uncertainties and other factors that could cause Viewpoint's actual performance to differ materially from those expressed in, or implied by, these statements and expressions. Such risks, uncertainties and factors include those described in Viewpoint's filings and reports on file with the Securities and Exchange Commission.

Copyright (C)2005 Viewpoint Corporation. All Rights Reserved.

Source: Business Wire

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