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Robert Bielby to Lead LSI Logic Custom Solutions Group Marketing

Posted on: Wednesday, 14 December 2005, 09:00 CST

MILPITAS, Calif., Dec. 14 /PRNewswire-FirstCall/ -- LSI Logic Corporation has named Robert Bielby vice president, Custom Solutions Group Marketing. He will lead market development for the company's standard products and custom silicon, as well as its popular RapidChip(R) Platform ASIC portfolio. Bielby reports to Jeff Richardson, executive vice president, Custom Solutions Group.

Previously, Bielby was senior director of Vertical Marketing and Partnerships for Xilinx Corporation. He has more than 19 years of experience in the areas of strategic marketing, new market development, product and system definition, and design of products ranging from high density programmable logic devices to high density, high reliability digital data magnetic tape recorders.

"We are excited to have someone with Robert's technology and marketing experience on our team," said Richardson. "With his deep technical background and his understanding of market dynamics, Robert is ideally suited to develop and execute on LSI's strategy to bring a complete end solution to our customers."

Bielby is responsible for establishing LSI product market requirements, developing and driving market segment business plans, and promoting product capabilities into targeted market segments.

"LSI has demonstrated innovative leadership in both standard IC products and custom silicon, and with RapidChip, continues to be the leader in Platform ASICs," said Bielby. "Lower cost, low power consumption and reduced risk have made custom silicon the preferred solution for meeting highly specific design needs. From extremely high bandwidth applications to the growing markets for consumer and storage products, LSI continues to put their insight and proven design expertise to work for their customers."

Prior to joining Xilinx in 1998, Bielby spent eight years with Altera Corporation, where he was responsible for the definition of Altera's programmable logic device families and architectures. He previously held senior engineering roles with Datatape Incorporated.

Bielby holds a bachelor's of science degree in Electrical Engineering Technology and holds 29 patents in the areas of digital signal processing and programmable logic device architectures. He has published and presented multiple papers across a wide range of publications and at a large number of technical forums.

LSI Logic Corporation is a leading provider of silicon-to-system solutions that are used at the core of products that create, move and store digital content. LSI offers a broad portfolio of capabilities including custom and standard product ICs, host bus and RAID adapters, storage area network solutions and software applications. LSI products enable leading technology companies in the Consumer, Communications and Storage markets to deliver some of the most advanced and well-known electronic systems in the market today. More information is available at http://www.lsilogic.com/.

Editor's Notes: 1. All LSI Logic news releases (financial, acquisitions, manufacturing, products, technology etc.) are issued exclusively by PR Newswire and are immediately thereafter posted on the company's external website, http://www.lsilogic.com/ . 2. LSI Logic, the LSI Logic logo design and RapidChip are registered trademarks of LSI Logic Corporation. 3. All other brand or product names may be trademarks or registered trademarks of their respective companies.

LSI Logic Corporation

CONTACT: Tara Yingst of LSI Logic, +1-408-433-7139, or tara@lsil.com; orAgnes Hu of Brodeur, +1-415-593-2265, or ahu@brodeur.com, for LSI Logic

Web site: http://www.lsilogic.com/

Source: PRNewswire-FirstCall

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