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Orasi Software's Newest Version of Ideascope Advances Public Surveys and Page Ratings to Address Web Experience and Customer Loyalty

Posted on: Wednesday, 14 December 2005, 12:00 CST

ATLANTA, Dec. 14 /PRNewswire/ -- Orasi Software today announced major advancements in the December 2005 release of IdeaScope(TM), the company's on- demand customer feedback management application for capture and prioritization of customer ideas and opinions. In response to market demand for capturing customer feedback within the context of a web site, portal or online application, Orasi has enabled public survey capabilities within IdeaScope. Regarded as the ideal replacement for the common web survey or email link, IdeaScope allows companies to capture feedback and ratings on any and every page of an application. IdeaScope centrally manages all customer input and maintains a continuous, automatic feedback loop with its customers on the status of their submissions.

Nick Kavadellas, president and CEO for Orasi Software, said, "Most companies have realized that 80% of their revenues come from loyal customers, and it costs them 5 to 7 times more to find new customers than to keep the existing ones. Our customers, who represent the gamut of industries, use IdeaScope to capture, monitor and use the voice of their customers to create and successfully retain loyal customers."

Among other significant performance and user interface upgrades, Orasi expanded the manager's role within IdeaScope, adding monitoring control of cross-functional online discussions to support constructive forums among their advisor community. Advisors, or power users, also will benefit from performance improvements, including one-click access from their desktop to an IdeaBase, a collection point of ideas managed in IdeaScope.

Orasi has expanded its web browser support beyond Internet Explorer to include Netscape(R) and Firefox(R). Additionally, IdeaScope Managers now have the option to invoke 128-bit SSL encryption for traffic between the user's browser and the IdeaScope server.

Orasi will be hosting several online technology briefings to further explain the full range of IdeaScope's capabilities. Details for the upcoming December 2005 and January 2006 briefings can be found at http://www.orasi.com/briefing.php.

About Orasi Software, Inc.

Orasi provides online customer feedback management software and services for the capture, prioritization and central management of customer feedback throughout the product development and management process. Its proprietary on- demand application IdeaScope enables organizations to capture, prioritize, analyze and centrally manage feedback from customers and key product stakeholders. IdeaScope changes the way companies make decisions by putting the voice of customers at the heart of the product development and management process. IdeaScope is a hosted service, enabling maximum customer and stakeholder participation. To request specific details, email info@orasi.com, call 678-819-5300 or visit http://www.orasi.com/.

Orasi Software, Inc.

CONTACT: Cara Moroze of Orasi Software, Inc., +1-678-819-5300, ext. 324,or cara.moroze@orasi.com

Web site: http://www.orasi.com/http://www.orasi.com/briefing.php

Source: PRNewswire

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