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Spending for Internet Video Advertising in the US Will Nearly Triple in 2007 to $640 Million From This Year's $225 Million

Posted on: Wednesday, 14 December 2005, 12:00 CST

Research and Markets (http://www.researchandmarkets.com/reports/c29458) has announced the addition of Online Video Advertising: Promises and Challenges to their offering.

Television advertising isn't dying--it is becoming multi-channel. More and more, TV commercials are appearing online. In fact, spending for Internet video advertising in the US will nearly triple in 2007 to $640 million from this year's $225 million.

Attention: Advertising Agencies, Marketers, ISPs and Telecoms, Broadcast, Cable and Satellite Providers, Entertainment, Information, Sports, Music and Movie Producers.

The Online Video Advertising report explains the dynamics that will drive advertisers to spend "at least" $1.5 billion on online video ads by the end of the decade.

Key questions the "Online Video Advertising" report answers:

-- What types of advertisers should be looking to Internet video?

-- When will online video advertising become mainstream?

-- How important is video content on the Internet for the growth of video advertising?

-- Is the Internet competing with TV, or are they complimentary?

-- What factors stymie the usage of video for online advertising?

-- And many more...

For more information visit http://www.researchandmarkets.com/reports/c29458

Source: Business Wire

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