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NEC-Mitsubishi Electronics Display Establishes New Division to Expand LCD Offerings in Medical Display Market

Posted on: Monday, 27 October 2003, 06:00 CST

CHICAGO, Oct. 27 /PRNewswire/ -- NEC-Mitsubishi Electronics Display of America, Inc., the number one stand-alone vendor of flat panel desktop displays, today announced that it has established a new division within the company to expand its offerings in the global medical display market. Building on its current line of award-winning Professional "80" Series monitors for medical office information systems, the company will introduce the NEC MultiSync MD Series. This new line of medically certified high-resolution LCD color and grayscale monitors will deliver superior clinical viewing capabilities to the rapidly growing diagnostic imaging market.

"The current global market for diagnostic and PACS displays is expected to more than double by 2006," said T.J. Trojan, president and COO of NEC- Mitsubishi Electronics Display of America, Inc. "Because of the benefits of LCD technology -- including improved image contrast and resolution, as well as smaller footprint, energy consumption and longer life span -- healthcare providers are rapidly replacing outdated CRT monitors with LCD display systems. These systems deliver patients with leading-edge imaging diagnostics, and increased service efficiencies."

History of Market Innovation

Since introducing the industry's first commercially available 20.1" LCD monitor in 1997, NEC-Mitsubishi Electronics Display of America has advanced medical display solutions with its XtraView(R) wide angle viewing technology and Ambix(R) technology, which bridges the gap between analog and digital systems by allowing the same monitor to work seamlessly in either environment using a single DVI-I connector. In addition, NEC-Mitsubishi has partnered with many well-known medical equipment vendors and system bundlers including Richardson Electronics. The company will continue this work along with its new medically certified product offerings.

"NEC-Mitsubishi has been active with custom work in the medical market for a number of years, and we decided that now is the right time to expand our expertise to benefit the broader diagnostic imaging market," said Todd Fender, senior product manager at NEC-Mitsubishi. "Our medical customers have been telling us that health facilities increasingly require the advanced image quality and cost savings that our LCD technologies deliver, and we are eager to fulfill this need with the outstanding features of our MultiSync MD Series."

Product Details

Available beginning spring 2004, the new NEC MultiSync MD monitor line will offer a 21.3" color 2-MegaPixel display and a 21.3" grayscale 3-MegaPixel display (summer 2004), followed soon after by a 21.3" color 3-MegaPixel display. These offerings build on NEC-Mitsubishi's Professional "80" Series, for use by medical office information teams, including:

-- 1880SX

-- 1980SX

-- 2080UX

-- 2080UX+ and 2180UX - both available in December 2003

All new NEC-Mitsubishi medical products will include the enhanced features of black level adjustment, a function that allows for easy control of grayscale images for optimum pictures in most modes, and when switched to manual, is ideal for medical-specific uses such as X-ray photo viewers. A second key feature is GammaComp(TM) technology -- internal circuitry that produces smooth, accurate color tones when integrating with PCs.

"Our MultiSync MD line combined with the Professional "80" Series delivers healthcare providers with a complete package of long-term benefits, including not only cost, space and integration efficiencies, but the improved image quality from our GammComp and black level adjustment capabilities," said Todd Fender. "NEC-Mitsubishi has a history of providing leading-edge solutions for emerging markets, and our entry into the medical display market further demonstrates our commitment to servicing growth industries with the most advanced LCD monitor technology available."

RSNA Showcase

NEC-Mitsubishi will be showcasing the Professional "80" Series and previewing the MultiSync MD Series at the upcoming RSNA trade show, November 30 to December 4 in Chicago. The company will be located at Booth #6649 on the main show floor.

About NEC-Mitsubishi Electronics Display of America, Inc.

Headquartered in Itasca, Ill., NEC-Mitsubishi Electronics Display of America, Inc. is a wholly owned subsidiary of Tokyo-based NEC-Mitsubishi Electric Visual Systems Corporation, a joint venture company established by NEC Corporation and Mitsubishi Electric Corporation. NEC-Mitsubishi Electronics Display began North American operations on July 1, 2000, combining the desktop display monitor divisions of NEC Technologies and Cypress, California-based Mitsubishi Electronics America, Inc. The company incorporates the strengths of NEC's worldwide leadership in LCD desktop and information displays, Ambix(TM), and MultiSync technologies, with Mitsubishi's market leadership in flat aperture grille CRT technology development. NEC- Mitsubishi Electronics Display ranked as the number one best-selling stand- alone LCD monitor brand according to the iSuppli/Stanford Resources Flat Panel Monitrak(R) Quarterly Report, Q1 '03. For more information, call 1-888-NEC- MITS or visit http://www.necmitsubishi.com/ .

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