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Fathom Online Selects Mediaplex to Support Paid and Natural Search Marketing Efforts

Posted on: Monday, 19 December 2005, 09:00 CST

ValueClick, Inc.'s (NASDAQ:VCLK), Mediaplex division today announced that Fathom Online has selected Mediaplex's MOJO Adserver tools to track and measure data for paid and natural search marketing campaigns. Mediaplex technology tightly integrates with Fathom Online's digital marketing data integration platform, Triton, which delivers unparalleled search marketing reporting and analytics to Fathom clients.

Mediaplex's performance tracker feature set and granular reporting data enables Fathom Online to analyze search performance at the keyword level regardless of the search engine used. Triton automates the process of gathering and aggregating a virtually unlimited number of keyword values per campaign per search engine. Combined with the click-through and conversion variables from Mediaplex, these data enable Fathom to optimize search engine marketing programs with a high return on clients' keyword and search engine optimization (SEO) investments.

"Adding Mediaplex to our tracking and data arsenal helps us optimize marketing campaigns from both a paid search and an SEO perspective," said Matt McMahon, executive vice president of corporate development, Fathom Online. "Triton, our data integration platform, seamlessly integrates Mediaplex's data so that clients can view all of their data in one easy-to-use dashboard."

"We are pleased that Fathom Online has successfully implemented Mediaplex's MOJO Adserver solution to help their clients effectively manage and maximize their search marketing return-on-investment," said Tom Vadnais, senior vice president, Mediaplex and Commission Junction. "This new partnership further demonstrates Mediaplex's commitment to delivering advanced technology that enables agencies to optimize their clients' campaign results."

About ValueClick

ValueClick, Inc. (NASDAQ:VCLK) is one of the world's largest integrated online marketing companies. Through its individual brands, ValueClick offers comprehensive and scalable solutions that deliver cost-effective customer acquisition for advertisers and revenue for publishers. ValueClick provides advertisers and publishers with performance-based solutions through all online marketing channels. Brand offerings include:

-- ValueClick Media and Fastclick -- Brand and Direct Online Advertising Networks

-- Commission Junction -- Affiliate and Search Marketing

-- HiSpeed Media -- Online Direct Response Lead Generation

-- Webclients.net -- Innovative Technology and Offers for Lead Generation

-- PriceRunner -- Comprehensive Comparison Shopping Site

-- ValueClick Search -- Highly Targeted Search Traffic

-- Mediaplex -- Intelligent Technology for Digital Marketing

For more information, please visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick's ability to successfully integrate its recently completed Fastclick merger, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 31, 2005, recent quarterly reports on Form 10-Q, current reports on Form 8-K, its amended registration statement on Form S-4, filed on September 27, 2005, and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Source: Business Wire

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