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Think Partnership's WebSourced Introduces New Customized Programs and Services to Meet Clients' Specific Marketing Needs

Posted on: Wednesday, 21 December 2005, 09:00 CST

Client list of Costa Cruises, Kingsdown Mattresses, and Cash Call will benefit from new a la Carte Programs and Google Analytics

WebSourced, the world's leading search engine optimization firm, today announced it has begun rolling out a series of new product offerings designed to help the company's clients achieve specific marketing and business objectives. WebSourced, an operating division of CGI Holding Corporation, d/b/a Think Partnership Inc. (AMEX:THK) is now offering "a la carte," customized programs tailored to meet the specific needs of each client.

In addition, WebSourced is implementing Google Analytics to track and analyze detailed information on the performance and success of clients' campaigns. By taking this more customized approach, WebSourced is able to provide clients with services and campaigns that are tailored specifically to the client's industry, challenges and goals for interactive marketing, ultimately leading to increased search engine visibility, web site traffic, and online sales.

As part of its new a la carte approach, WebSourced works directly with the client to develop a tailored search engine optimization campaign before the client even signs a contract. WebSourced first provides in-depth consultation regarding those campaign components that are necessary to achieve the client's objectives. WebSourced then works with the client to structure a detailed and targeted program that is aligned with the client's unique marketing goals and that only includes those services that are absolutely essential to the success of their program.

Among the new clients who are responding favorably to this offering and to its focus on customization and results are Costa Cruise, a Genova, Italy-based cruise line with destinations in Europe, the Americas, Africa, the Middle East, and Pacific Asia; Kingsdown, a 101-year-old Mebane, North Carolina-based company that manufacturers ultra-premium sleep systems for leading retailers in more than 21 countries including the U.S.; and Cash Call, a Newport Beach, California, firm with a fully automated, bilingual English-Spanish online lending program.

Julie Swanner, marketing director for Kingsdown stated, "The sleep systems industry is highly competitive, and there are many sites out there trying to gain ground in the search engine rankings. We feel that we have the best product on the market, and we want to ensure that people are able to find that product. WebSourced worked very closely with us to develop a customized program designed to improve our search engine positioning, with the goal of driving more traffic to our site and getting an increased number of leads."

Tom Dwyer, vice president, interactive advertising, WebSourced, stated, "Increasingly, clients are looking to WebSourced to provide them with guidance on how best to take advantage of the value of search engine rankings and increased online awareness. Through our new consultative approach, we are able to develop strategies and execute tactics that align perfectly with the business objectives of our clients. By doing this, we are helping our clients increase awareness and grow their businesses."

In addition to the new a la carte model, WebSourced is also improving its ability to analyze results and refine client campaigns through use of best-in-class web analytics. The company is now providing clients with access to detailed traffic and conversion data from Google Analytics, one of the leading and most accurate web analytics tools on the market today. Google Analytics provides businesses with performance data that can be used to improve their websites and their online marketing campaigns. With Google Analytics, WebSourced can:

-- Determine what keywords are attracting the most visitors and driving the most leads, and optimize clients' campaigns accordingly

-- Determine the exact number of unique and repeat visitors to a clients' site

-- Monitor and adjust campaigns based on visitor browsing and purchasing patterns

-- Determine which geographical locations are driving the most traffic, leading to precise geo-targeting

"The information provided to us by Google Analytics helps WebSourced's campaign managers better manage our clients' campaigns through access to real-time data that allows us to refine and target clients' search engine optimization campaigns," said George Douaire, Think Partnership chief operating officer and acting executive manager of WebSourced. "The Google Analytics technology, combined with our staff's marketing, analytical and overall business expertise, means that each client's campaign will be constantly refined and optimized to achieve the best possible return on investment."

About WebSourced, Inc.

WebSourced, Inc., is internationally recognized as a leader in interactive marketing services. WebSourced continues to define the interactive landscape by bringing state-of-the-art web marketing services and products to the market.

About Think Partnership Inc.

CGI Holding Corporation has been doing business under the name "Think Partnership Inc." and will seek formal shareholder approval to change its legal name to Think Partnership Inc. The Company is based in Northbrook, Ill. (see www.thinkpartnership.com) and currently has 11 operating companies: WebSourced, Inc., Morrisville, N.C., a leader in search engine optimization and pay-per-click campaign management (see www.websourced.com and www.keywordranking.com); MarketSmart Advertising, Inc., Rightstuff, Inc. d/b/a Bright Idea Studios, and Checkup Marketing, Inc., Raleigh, N.C., providing world-class off-line advertising, public relations, marketing, branding and shopping evaluation services (see www.marketsmart.net, www.brightideastudios.com and www.checkupmarketing.com); Cherish, Inc., Clearwater, Fla., a leading online dating company (see www.cherish.com); Ozona Online Network, Inc., Clearwater, Fla., providing a comprehensive scope of online services including start-to-finish web design, custom web-based applications, database systems, managed and shared hosting solutions, e-commerce and high-speed business Internet access (see www.ozline.net); Personals Plus, Inc., Apollo Beach, Fla., a leading online dating company; KowaBunga! Marketing, Inc., Westland, Mich., providing Internet marketing software technologies, including software for affiliate marketing, search engine marketing and opt-in e-mail marketing (see www.kowabunga.com); PrimaryAds Inc., North Plainfield, N.J., a leading provider of affiliate marketing services that connects website publishers with online advertisers (see www.primaryads.com); Real Estate School Online Inc., Miami, Fla., a leader in online education (see www.realestateschoolonline.com); and Vintacom Media Group, Inc., Edmonton, Alberta, Canada, a leading online dating company (see www.vintacom.com). The Company has announced signed letters of intent to acquire: Morex Marketing, LLC, a major marketer to expectant parents (see www.babytobee.com); Web Diversity Limited, a London-based leader in paid search management and organic search (see www.webdiversity.co.uk); U.K.-based Crystal Reference Systems Limited, whose operating divisions are Crystal Semantics (see www.crystalsemantics.com), and Crystal Reference (see www.crystalreference.com), an Internet content and search technology company and a major educational content publisher in Europe; iLead Media, Inc., Pleasant Grove, Utah, a recognized leader in online lead generation (see www.ileadmedia.com); and Litmus Media, Inc., North Kansas City, Missouri, a secure ad feed distribution provider (see www.litmusmedia.com).

Statements made in this press release that express the Company's or management's intentions, plans, beliefs, expectations or predictions of future events, are forward-looking statements. The words "believe,""expect,""intend,""estimate,""anticipate,""will" and similar expressions are intended to further identify such forward-looking statements, although not all forward-looking statements contain these identifying words. Those statements are based on many assumptions and are subject to many known and unknown risks, uncertainties and other factors that could cause the Company's actual activities, results or performance to differ materially from those anticipated or projected in such forward-looking statements. For a discussion of these risks, see the Company's report on Form 10-QSB for the quarter ended Sept. 30, 2005, under the section headed "Management Discussion and Analysis or Plan of Operation - Risk Factors." The Company cannot guarantee future financial results, levels of activity, performance or achievements; and investors should not place undue reliance on the Company's forward-looking statements. The forward-looking statements to reflect any change in the Company's expectations with regard thereto or any change in events, conditions or circumstances on which any such statements are based.

Source: Business Wire

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