Microsoft, Landmark Team Up on Film Deal
Posted on: Tuesday, 15 April 2003, 06:00 CDT
SEATTLE (AP) -- Microsoft Corp. and Landmark Theatres are teaming up in a deal that could eventually render the chain's cinemas devoid of celluloid.
The Redmond software giant and Los Angeles-based Landmark said this month they are outfitting all of Landmark's 53 U.S. theaters and 177 screens with systems to receive and play back movies encoded in Microsoft's Windows Media 9 digital technology.
Landmark is a major exhibitor of foreign, arts-house and independently produced films. The company said the installation can help provide the wider audience sought by filmmakers who, striving to cut costs, want to release their films digitally.
"I believe that we will look back at this moment as one when we were able to fundamentally change the business model in a way that will allow far more of these films to compete successfully," said Landmark president Paul Richardson.
Digital Cinema Solutions will handle the installation of the network, which is expected to be completed by the end of the year. Once installed, theaters can receive films over private networks, on CDs or DVDs, all with copyright-protected technology.
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