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Salesforce Foundation Katrina Relief Project, Katrinalist.Net, Named 'Best Grassroots Use of Web 2.0' By SOA Web Services Journal

Posted on: Wednesday, 28 December 2005, 09:00 CST

SAN FRANCISCO, Dec. 28 /PRNewswire-FirstCall/ -- Salesforce.com , the technology and market leader in on-demand customer relationship management (CRM), today announced that SOA Web Services Journal has named katrinalist.net, a salesforce foundation Katrina relief project, "Best Grassroots Use of Web 2.0." Katrinalist.net is an open community effort to aggregate evacuee data from across the web coordinated by Social Source Foundation, CivicSpace Labs, and salesforce foundation, and built by salesforce.com employees.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050216/SFW105LOGO )

Katrinalist.net, built on salesforce.com's on-demand application and the PFIF data standard, aggregates survivor reports from several survivor locator websites into one database so victims, families, and friends can easily identify and locate survivors. It houses more than 650,000 records and has served more than 1 million searches since the disaster.

"We're pleased that katrinalist.net is continuing to help those affected by the disaster," said Marc Benioff, chairman and CEO, salesforce.com, and chairman of the Foundation. "This project demonstrates the essence of the Foundation; mobilizing our employees, technology, and resources to provide useable, powerful, and hands-on assistance to those in need."

In response to Hurricane Katrina, the Foundation ran extremely successful matching gifts programs that generated over $1 million dollars to relief funding to communities affected by the disaster. Salesforce.com employees also responded by dedicating 512 hours to quickly build and deploy custom applications, including katrinalist.net, to help victims locate loved ones, and get businesses back on track.

About salesforce foundation

Salesforce foundation is the leader in integrating philanthropy and business. Through its goal of donating 1% of salesforce.com profits to the community annually, 1% of equity to its programs and 1% of employee working hours to community service, the Foundation is building a new model for corporations to better serve the communities in which they operate. The Foundation also strives to better the lives of youth by providing relevant access to technology for youth in underserved communities both domestically and abroad. The Foundation works with other corporations, youth development agencies, and NGOs to create a society in which children, regardless of socio-economic background, ethnicity or learning level, have access to technology and understand how to use it to enhance their lives. Since July 2000, the Foundation has opened over 60 Community Technology Centers across the globe serving nearly 100,000 youth and other community members; has provided nearly 20,000 hours of service to the community through salesforce.com's employee volunteers; and supports salesforce.com in its efforts to offer its award winning online customer relationship management application to more than 700 qualified nonprofits globally saving them hundreds of thousands of dollars every year. It is the recipient of the national 2003 Points of Awards Award for Excellence in Corporate Community Service and the national 2003 U.S. Chamber of Commerce's first annual Corporate Stewardship Award. More information is available at http://www.salesforcefoundation.org/.

About salesforce.com

Salesforce.com is the market and technology leader in on-demand customer relationship management (CRM). The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. AppExchange, salesforce.com's on-demand platform, allows customers and partners to build powerful new applications quickly and easily, customize and integrate the Salesforce suite to meet their unique business needs, and distribute and sell on-demand apps at http://www.appexchange.com/ . Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.

As of October 31, 2005, salesforce.com manages customer information for approximately 18,700 customers and approximately 351,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Automatic Data Processing (ADP), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com/ , or call 1-800-NO-SOFTWARE.

NOTE: Salesforce.com is a registered trademark of, and AppExchange and Successforce are trademarks of, salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050216/SFW105LOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk photodesk@prnewswire.com

Salesforce.com

CONTACT: Jane Hynes of Salesforce.com Public Relations, +1-415-901-5079,or jhynes@salesforce.com

Web site: http://www.katrinalist.net/

Web site: http://www.salesforcefoundation.org/

Web site: http://www.salesforce.com/

Source: PRNewswire-FirstCall

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