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eDiets.Com(R) Expands Its Offerings With Nationwide Premium Food Delivery Service

Posted on: Thursday, 5 January 2006, 09:00 CST

DEERFIELD BEACH, Fla., Jan. 5 /PRNewswire-FirstCall/ -- eDiets.com, Inc. , announced today its entry into the food delivery service market with the launch of FreshCuisine(TM), a chef-prepared fresh food delivery service, which provides over 400 delicious, nutritionally sound menu items to those demanding a convenient and effective method to eat great food and lose weight. eDiets.com developed the FreshCuisine service to be individually tailored to each customer's tastes while still meeting weight loss goals. To complement the food service delivery, registered dieticians will be available by phone and online to provide counseling, addressing customer needs ranging from health issues such as diabetes or general weight loss concerns.

FreshCuisine was created in response to user feedback on the eDiets.com website. Users expressed interest in adopting well-balanced eating plans, but claimed their busy lifestyles prevented them from taking weekly trips to the grocery store and preparing home-cooked meals. FreshCuisine solves these problems by providing personalized meals -- seven breakfasts, seven lunches, seven dinners, and seven snacks per week to members.

Home food delivery service has become an increasingly popular component of the $48 billion-a-year diet industry. eDiets brings ten years experience of working with consumers across the country enabling them to establish a healthier lifestyle and allowing them to tailor their weight loss programs. The FreshCuisine menu was developed in partnership with a leading supplier that offered the most options, enabling customers to create plans that include only their favorite foods FreshCuisine also stands apart from competitors in that its meals are delivered on a weekly basis and are prepared by professional chefs.

"One of our goals with FreshCuisine is to get people to learn that eating healthy can be both delicious and satisfying at the same time," explains eDiets.com chief nutritionist Susan L. Burke. "The only way for people to maintain healthy eating habits is if they enjoy what they are eating. FreshCuisine allows individuals to select their own meals. If someone enjoys eating an omelet everyday, this program will make sure he can still do that and lose weight at the same time."

Customers order the eDiets.com service by visiting http://www.freshcuisine.com/. After filling out a brief questionnaire describing their current health conditions, weight goals and food preferences, chefs prepare meals and ship them to customers' homes. The plan fits requirements for low sodium, low fat, low cholesterol, carb-controlled, and heart smart diets.

Subscribers to FreshCuisine will receive: * Choice of food from a menu of several hundred items * Online and phone access to nutritionists * A 28-day healthy eating program designed by a professional dietician * Three meals per day plus one snack/dessert * To preserve freshness, the meals are delivered several times a month. State-of-the-art packaging technologies eliminate the need to add preservatives, and keep the food fresh.

"eDiets is bringing greater convenience than ever before to health- conscious consumers," said Ciaran G McCourt, President of eDiets.com. "We believe the combination of the convenience of our web service and the provision of tailored healthy fresh meals opens a new chapter for eDiets. It is one of many new growth initiatives that will expand our long-term growth opportunities. Consumers should have the ability to add convenience in their quest to diet without sacrificing quality, and with FreshCuisine, this is now possible."

About eDiets.com

eDiets.com, Inc. is a premier online diet, fitness, and healthy living destination offering 24/7 professional advice, information, products and services to those seeking to improve their health and longevity. Since 1997 more than two million consumers worldwide have become eDiets.com members. Among other honors, the site has been named a Forbes.com spring 2005 "Best of the Web" and "Forbes Favorite" in the diet and nutrition category, and a PC Magazine "Editors' Choice" 2004 and 2005. eDiets.com offers more than 20 personalized online nutrition and fitness programs, as well as access to a wide range of expert and peer-based online support services that are all conveniently available around the clock. Founded in 1996 and headquartered in Deerfield Beach, FL, eDiets.com operates Web sites at http://www.ediets.com/, http;//http://www.efitness.com/, http://www.ediets.de/ and http://www.ediets.com.es/. The company also publishes a personalized online interactive magazine, along with a family of industry-leading electronic newsletters that have an opt-in circulation base of over 13 million.

For more information about eDiets.com, please call (954) 360-9022 or visit http://www.ediets.com/.

Safe Harbor Statement

Statements, which are not historical in nature, are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties which could cause the actual results, performance or achievements of the Company to be materially different from those which may be expressed or implied by such statements. These risks and uncertainties include, among others, that the Company will not be able to obtain sufficient and/or acceptable outside financing (when and if required), changes in general economic and business conditions, changes in product acceptance by consumers, a decline in the effectiveness of sales and marketing efforts, loss of market share and pressure on prices resulting from competition, volatility in the advertising markets utilized by the Company, the termination of contractual relationships with the Company's brand partners which license certain brand components and other proprietary information for the Company's subscription programs, regulatory actions affecting the Company's marketing activities, and the outcome of litigation pending against the Company. For additional information regarding these and other risks and uncertainties associated with eDiets.com's business, reference is made to the Company's Annual Report on Form 10-K for the year ended December 31, 2004, and other reports filed from time to time with the Securities and Exchange Commission. All forward-looking statements are current only as of the date on which such statements are made. The Company does not undertake any obligation to publicly update any forward- looking statements.

eDiets.com, Inc.

CONTACT: David Shein, +1-212-994-7514, or david.shein@rfbinder.com, foreDiets.com, Inc.

Web site: http://www.ediets.com/http://www.freshcuisine.com/

Source: PRNewswire-FirstCall

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