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Action Engine Reports Surge in Use of Mobile Applications on Cell Phones

Posted on: Monday, 9 January 2006, 15:00 CST

Shattering the mobile usability barrier, Action Engine(R) Corporation, the mobile application platform leader, today reported unprecedented repeat usage of its Action Info(TM) mobile application suite available to customers through Sprint and Verizon Wireless.

The statistics are evidence that wireless operators can increase adoption of data services if they provide cell phone owners with a mobile application experience that is fast, easy to navigate, and personalized. Wireless subscribers do not tolerate frustrating mobile applications that are slow and cumbersome. The usage statistics confirm that users want an addictive mobile application experience that keeps them coming back on a daily basis for the most popular Action Info applications.

Based on the usage data, Action Info, the company's first direct-to-consumer suite of interconnected mobile applications, is driving unparalleled, daily usage of news, sports, weather, and shopping at Amazon.com and eBay. Action Engine has seen download numbers in excess of 8000 since launching the product for Windows Mobile Smartphone and Pocket PC devices with Sprint and Verizon Wireless in September of this year. Action Engine reports customers use the applications in Action Info an average of 44 times per month per user, or more than once a day. Action Engine also reports that over 98% of people who download Action Info use the product repeatedly every month.

The Action Info figures far outstrip the industry average for using a mobile browser. A recent study by the Yankee Group found that of the people who pay for mobile Web access, only 3% use it more than once per day. This also confirms findings detailed in Action Engine's recently released annual Worldwide Mobile Usability Study in which 64% of respondents listed the Internet browsing experience on their mobile phone as disappointing.

"The numbers verify what we've known all along," said Scott G. Silk, president and CEO of Action Engine. "If wireless operators want to see their data services business rise above the 7-8% industry average of their quarterly revenues, they need to deliver a fast and easy-to-use mobile user experience that people will want to access again and again."

Action Engine attributes the surge in cell phone use of its mobile applications to its strict adherence to "The 7 Rules of Mobile Data User Experience" defined by Elliot Drucker when creating its mobile applications. Using client/server, browserless technology, Action Info users can access mobile application content in just seconds. Compared to browser-based alternatives, Action Info applications require 80% fewer keystrokes and trips to the network, deliver 20x faster response times, and deliver a more personalized experience after each use.

7 Rules of Highly Successful Mobile Applications

By following "The 7 Rules of Mobile Data User Experience" defined by Elliot Drucker, Action Engine is setting the industry standard for repeat usage of its mobile applications. These rules are especially pertinent today, as wireless operators look to mobile data services to bolster stagnating voice revenues.

The 7 Rules of Mobile Data User Experience

1. Consistent user interface

2. Simplified data entry

3. Efficient network utilization

4. Off-line functionality

5. Automated data sharing

6. Dynamic personalization

7. Mobile device independence

Unlike other mobile applications, the Action Info suite and applications built on the Action Engine Mobile Application Platform(TM) conform to Drucker's 7 rules. The result is an unsurpassed mobile user experience that encourages users to make the mobile applications part of their everyday lifestyle. For more information on how Action Engine meets Drucker's 7 Rules, please read the Action Engine whitepaper found at: http://www.actionengine.com/docs/7rules.pdf.

"This isn't a philosophical debate over which applications are better," insisted Action Engine's Silk. "This is the market speaking loudly and clearly for a mobile application experience that is fast, easy to access and personalized."

For more information on Action Info, please visit http://www.actionengine.com/actioninfo/.

About Action Engine

Winner of the Fierce 15 of 2005 and Mobile Star Awards, Action Engine(R) Corporation, the mobile application platform company, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform(TM) introduces a browserless, client/server approach to accessing transaction-oriented online services that takes 80% fewer keystrokes and drives 20x faster response times than browser-based alternatives. The turnkey Brand-n-Go(TM) applications pack enables wireless operators to go to market in unprecedented timeframes with intuitive, responsive, and personalized applications that create an addictive user experience. The company's software has been deployed by a robust list of global wireless operators that include Sprint, Verizon Wireless, Optus, Orange SA, O2, and SMART Communications, Inc. Additional information is available at +1 (425) 498-1500 (Americas/AsiaPac), +44 (0) 1628 509088 (UK/EMEA), info@actionengine.com and www.actionengine.com.

Action Engine is a registered trademark, and Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation. All other names, brands, or products may be trademarks or registered trademarks of their respective owners.

Source: Business Wire

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