MEDIA: Chrysler Gives Online Look at Show Exhibits
Posted on: Tuesday, 10 January 2006, 09:00 CST
By Kortney Stringer, Detroit Free Press
Jan. 10--DaimlerChrysler AG's Chrysler Group has an online peep show for people who can't attend the 2006 North American International Auto Show.
As of Sunday through its Chrysler, Jeep and Dodge Web sites, the automaker has been offering photos of its vehicles on the showroom floor, updates of the latest auto show news and other information, a blog section and audio virtual tours that can be downloaded to MP3 players. Consumers can even view photos and virtual tours during media only days when journalists are invited to watch as vehicles are unveiled with hoopla and fanfare.
Chrysler's online hub will be available through April for those who want to see shows in cities from Chicago to New York.
"It's a chance to engage consumers," said Bonita Stewart, Chrysler's director of interactive communications.
This invitation marketing is an important way companies can reach their target market by allowing consumers to control what messages reach them. Consumers become interactive participants when they visit the Web sites and essentially invite marketers to pitch their products.
While this is the first time Chrysler is offering the online auto show experience, some other companies long have allowed Web visitors to get glimpses of Detroit's show online through photos, virtual tours and videos.
General Motors Corp. has offered Webcasts of major shows from Detroit to Tokyo on its Web site since 1999. Nancy Sharkey, GM's global Web strategy manager, said each year the number of visitors who view the Detroit show online roughly equals the number of the show's actual visitors.
It's "an opportunity for us to showcase our innovativeness," she said.
Ford Motor Co. said it provides updates daily with photos and video through www.freep.com.
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Source: Detroit Free Press
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