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LiveDeal.Com, One of the Top 10 Most Visited Online Classifieds Sites, Announces New Advertising Program for Targeted Local Marketing

Posted on: Wednesday, 11 January 2006, 09:00 CST

SANTA CLARA, Calif., Jan. 11 /PRNewswire/ -- LiveDeal.com (http://www.livedeal.com/), one of the nation's leading local online classifieds sites, today unveiled its new, targeted local advertising program that enables national advertisers to place ads directed at local users. The new advertising program, called LiveDeal AdTarget, leverages LiveDeal's powerful local advertising platform to connect marketers with relevant members of LiveDeal's rapidly growing community of more than one million users in cities and towns across the U.S.

"LiveDeal's AdTarget technology and online marketplace allows the advertiser to drive customers to their local outlets nationwide," said Steve Harmon, VP of corporate development at LiveDeal.com. "With our sophisticated search technologies, LiveDeal.com can pinpoint exactly who advertisers need to reach. Advertisements can be targeted to specific audiences by geographies, zip codes, cities, search keywords, IP addresses, operating systems and company names."

LiveDeal's AdTarget: Offering a Wide Range of Opportunities to Marketers

Advertisers can choose from a variety of placement opportunities throughout the LiveDeal.com site including the LiveDeal home page; category pages such as autos, pets and furniture; as well as item detail pages. National chain stores, for example, could place banner ads that direct local users to visit the nearest store for a special offer or in-store promotion.

According to comScore Media Metrix, LiveDeal.com is consistently one of the top 10 most visited online classifieds sites on the Web and has ranked ahead of Yahoo! Classifieds, among others for attracting a greater number of unique visitors over the past five months (August-December 2005). LiveDeal's internal web-traffic logs show more than one million unique users are visiting LiveDeal each month. Additionally, LiveDeal listings have grown by 300 percent to feature more than 400,000 items daily, valued at more than $3 billion. Key listings categories such as autos, furniture and real estate have grown in excess of 1,000 percent since August of 2004, with some categories such as pets growing at more than 1,500 percent year-over-year.

A comprehensive media kit for LiveDeal.com is available at http://info.livedeal.com/advertise. For more detailed options, please contact LiveDeal's Director of Advertising, Lawrence Gentilello at (408) 855-9988 x124, Lawrence@livedeal.com.

About LiveDeal

LiveDeal is a leader in free local online classifieds with more than $3 billion worth of goods listed for sale, available in every city and zip code in the U.S. With both its marketplace at LiveDeal.com, and "powered by LiveDeal" key partnerships with online and offline media, LiveDeal is ideal for trading "see or try before you buy" items such as pets, automobiles, furniture, appliances, real estate and more. Buying locally eliminates shipping costs and reduces fraud. Buyers can browse or search for items using LiveDeal's easy-to-use web interface, seeing what's available locally based on distance. Sellers enjoy a free local listing with optional enhancements, resulting in a more cost-effective marketplace to list their goods and services. For more information, visit http://www.livedeal.com/.

Media Contact: Marian Hughes Kathy Wilson Tier One Partners Tier One Partners 708-246-0083 781-862-9937 pr@livedeal.com pr@livedeal.com

LiveDeal.com

CONTACT: Marian Hughes, +1-708-246-0083, pr@livedeal.com, or Kathy Wilsonof Tier One Partners, +1-781-862-9937, pr@livedeal.com, both of Tier OnePartners for LiveDeal

Web site: http://www.livedeal.com/

Source: PRNewswire

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