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Internet Broadcasting Selects WebTrends On Demand to Optimize Network of 73 TV Station Web Sites

Posted on: Wednesday, 11 January 2006, 09:00 CST

Internet Broadcasting's National Platform of TV Station Sites for NBC, Cox Broadcasting, Hearst-Argyle and Others Partners with WebTrends to Optimize Online Advertising and News Content Effectiveness

WebTrends Inc., the global web analytics leader, today announced that Internet Broadcasting, one of the largest online news sources and first-ever national platform of TV station web sites -- has chosen WebTrends(R) On Demand to provide analytics across its network of 73 sites. Internet Broadcasting chose WebTrends following a side-by-side comparison with other leading analytics vendors because of its industry-leading accuracy, flexibility and customization, which will allow the company to benchmark the performance of the network as a whole, as well as provide detailed real-time insights on editorial and advertising effectiveness for each individual site and its advertisers. WebTrends had also proven its abilities by successfully partnering with Internet Broadcasting on NBCOlympics.com for the 2004 Athens Games. Both companies will team up again on NBC Olympic's site for the 2006 Winter Games.

Internet Broadcasting, who has the number one network affiliated TV station web site in each of the nation's top 10 markets, manages sites for America's premier broadcasters, including NBC, Cox Broadcasting, Hearst-Argyle, The McGraw Hill Companies, Post-Newsweek, and Scripps Howard, and Capitol Broadcasting Company, enabling advertisers to localize their national media buys. With an online audience of roughly 12 million monthly visitors and up to 90 million monthly visitor sessions, Internet Broadcasting is the nation's largest publisher of local online news and is ranked as a top 40 web property by Nielsen//NetRatings. The network is consistently listed as one of the top online news sources among media outlets such as CNN.com, MSNBC.com, and NYTimes.com.

"As more Americans turn to the web for their news, particularly their trusted local news sources, it has become increasingly critical for broadcasters to understand how visitors are reacting to online content in order to stay relevant and capitalize on advertising opportunities," said Julie Burrows, EVP of Internet Broadcasting. "WebTrends is helping us to strengthen our appeal to web site visitors and advertisers by giving us much deeper and more comprehensive, geo-specific understanding of online behavior."

Certain elements of the WebTrends service are especially appealing to Internet Broadcasting. WebTrends On Demand's detailed content drilldown analysis, advanced segmentation and geo-targeting capabilities, as well as the metrics overlay solution WebTrends SmartView(TM), enables Internet Broadcasting to zero in on readers' interests down to the zip code level. This increases relevancy for prospective national media buyers, while providing valuable information to station editors and current advertisers.

In addition, both advertisers and TV stations benefit from Internet Broadcasting's online expertise and the original content it creates, including custom advertising content and editorial features. Real-time information from WebTrends On Demand, including content utilization, A/B testing and conversion analysis, enables Internet Broadcasting to identify, prioritize and evaluate content optimization decisions increasing visitor interaction and advertising effectiveness.

"We're excited to be working with a leader and innovator in TV/Web convergence," said Greg Drew, CEO and president of WebTrends, Inc. "Through the flexible and customizable insight that WebTrends On Demand provides, Internet Broadcasting and its broadcast partners can optimize their visitors' online experiences to increase and retain overall viewership, and its blue-chip advertising partners can make web-smart media buying decisions."

About Internet Broadcasting

Internet Broadcasting is the first-ever national platform of TV station web sites. The company manages 73 sites for America's premier broadcasters: NBC, Cox Broadcasting, Hearst-Argyle, The McGraw Hill Companies, Post-Newsweek, Scripps Howard, and Capitol Broadcasting Company. With over 12 million monthly visitors, over 500 million monthly page views, and the #1 network affiliated TV station web site in each of the nation's top 10 markets, Internet Broadcasting is one of the nation's largest online news sources. The company is headquartered in Minneapolis with offices in New York, Chicago, San Francisco, and Los Angeles. For more information, visit www.ibsys.com.

About WebTrends

Thousands of web-smart organizations worldwide, including more than half of the Fortune and Global 500, rely on WebTrends to improve their web site conversions and optimize their marketing performance for maximum return on investment. As the worldwide market leader for web analytics, WebTrends has become the trusted standard not only for award-winning technology, but also for a full range of consulting services and unmatched industry expertise. By delivering accurate and actionable metrics through both on-demand and software options, WebTrends ensures that its customers are positioned for both immediate and long-term success with a solution that can adapt to ever-changing business and technical requirements. For more information, visit www.WebTrends.com.

WebTrends and WebTrends On Demand are trademarks or registered trademarks of WebTrends Inc. in the United States and other countries. All other trademarks mentioned are the property of their respective owners.

Source: Business Wire

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