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TV Guide Channel and GoldPocket Wireless Enable Wireless Voting for the Golden Globes Awards' Red Carpet Arrivals

Posted on: Thursday, 12 January 2006, 12:00 CST

Viewers To Cast Votes During TV Guide Channel's "Joan and Melissa Rivers LIVE at the Golden Globe Awards" Monday, January, 16, 6-8 PM (ET)

TV Guide Channel is bringing live mobile voting to one of the most exciting nights in television by giving its viewers the opportunity to use their cell phones to weigh in on the nominees for the Golden Globe Awards.

During the red carpet broadcast of "Joan and Melissa Live at the Golden Globe Awards" on Monday, January 16, from 6-8 PM ET (delayed PT), viewers will be prompted to vote in three categories: sexiest male nominee, sexiest female nominee, and funniest man on television.

Viewers may vote via text message to the short-code AWARD (29273). The results will be instantly tallied and broadcast on-air by Joan and Melissa Rivers. The campaign is being powered by GoldPocket Wireless' EMConnect Campaign Manager.

"TV Guide Channel creates exciting programming for people who love television. We are thrilled to give our audience the chance to interact with us and voice their opinions in real-time during one of our most exciting shows, 'Joan and Melissa Live at the Golden Globes,'" said Ryan O'Hara, President, TV Guide Channel. "GoldPocket Wireless makes the process easy for us and our viewers."

"We are thrilled to partner with TV Guide Channel to provide wireless interactivity for this live show," said Steve Leonard, President of GoldPocket Wireless. "Our campaign management tools excel in live environments, and our experienced staff understands TV producers' needs. We are delighted to work with an interactive leader like TV Guide Channel."

About TV Guide Channel:

TV Guide Channel is available in 77 million homes and is owned and operated by Gemstar-TV Guide International, Inc. Gemstar-TV Guide International, Inc. (the "Company") (NASDAQ: GMST) is a leading media, entertainment and technology company that develops, licenses, markets and distributes technologies, products and services targeted at the television guidance and home entertainment needs of consumers worldwide. The Company's businesses include: television media and publishing properties; interactive program guide services and products; and technology and intellectual property licensing. Additional information about the Company can be found at www.gemstartvguide.com.

About GoldPocket Wireless:

GoldPocket Wireless is the leading provider of mobile content creation, management, and transport solutions to the North American media industry, with the only advanced scalable product suite that allows media companies to manage and deliver all forms of mobile content to any mobile device. GoldPocket Wireless's interactive systems are widely accepted as the industry standard, and the company's customer list is simply unmatched in North America, including top media companies such as CBS, NBC, CNN, GSN, A&E, History Channel, Sci Fi Channel, and Bravo.

Source: Business Wire

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