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By 2009 The Market for Digital Satellite and Terrestrial Radio is Predicted to Increase Its Shipments to 22 Million Units

Posted on: Thursday, 12 January 2006, 12:00 CST

Research and Markets (http://www.researchandmarkets.com/reports/c30662) has announced the addition of Digital Radio: Turning Up the Volume on Satellite and Terrestrial Radio Adoption to their offering.

Worldwide, the combined market of both digital satellite and terrestrial radio will grow from approximately 5 million unit shipments in 2004 to 22 million unit shipments in 2009. The primary drivers for this growth will be new and compelling content, data services, price erosion for digital radio receivers, and digital radio provider partnerships with new car manufacturers.

In the US, satellite radio is driving the digital radio market. In other markets, most notably in the UK, terrestrial digital audio broadcasting is driving it. The launch of Digital Multimedia Broadcast (DMB) services in Japan and Korea, along with increased promotional activity in Singapore, Australia and Taiwan over the next year, will drive digital radio shipments in Asia.

This recent report found the following:

Roughly 600 US AM and FM stations will broadcast in HD Radio technology by the end of 2005.

The two US satellite radio providers have reported significant subscriber numbers; XM is on track to report over 6 million subscribers by the end of 2005, while Sirius will reach over 3 million subscribers.

Commercial-free radio ranks as the top reason for purchasing a satellite radio, with 54% of surveyed satellite radio owners citing it.

"Digital Radio: Turning Up the Volume on Satellite and Terrestrial Radio Adoption" includes analysis of major international digital radio markets, forecasts for US satellite radio subscribers, and for digital radio units sold worldwide through 2009, segmented by region. It also contains the results of a survey of US consumers on digital radio, along with profiles of digital radio IC vendors.

Topics Covered

Executive Summary

Methodology

- Technology Adoption Panel (TAP) Survey

Digital Audio Broadcasting

-HD Radio

International Expansion

- Eureka 147

- ISDB-T

- S-DARS

- DMB

Advanced Digital Radio Features

- Telematics

- EPG

- Multichannel Sound

- Tomorrow Radio

Digital Radio in Europe

- Dynamics by Country

UK

Germany

Denmark

Others

Belgium

Switzerland

Spain

- Forecast

Digital Radio in Asia

- Dynamics by Country

Singapore

Korea

Japan

China

Others

- WorldSpace

- Forecast

Digital Radio in the America

- Dynamics by Country

Canada

Satellite

Terrestrial

- US

Satellite

Terrestrial

- Brazil

- Digital Radio Feature Comparison

Signal

Cost

Programming

- Forecast

US Consumer Survey Results

- Radio Listening Environment, Home vs. Car

- Digital Radio Familiarity

- Reasons for Owning or Not Owning a Satellite Radio Receiver

- Interest in Digital Radio Features

- Purchase Influencers

Digital Radio ICs

- Integration Trends

- IC Suppliers

Frontier Silicon

Philips

Silicon Labs

STMicroelectronics

Texas Instruments

Others

List of Tables

List of Figures

For more information visit http://www.researchandmarkets.com/reports/c30662

Source: Business Wire

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