• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Clear Channel Radio Launches La Preciosa Network With Instant National Reach

Posted on: Tuesday, 17 January 2006, 09:00 CST

Clear Channel Communications, Inc. (NYSE:CCU)

-- Mexican Variety Music Network Delivers Coveted Demographic in Key Markets Spanning Entire U.S.

-- Immensely Popular On-Air Personality Victor Manuel Lujan Joins Programming Line-Up

Clear Channel Radio today announced the launch of the La Preciosa Network and said legendary radio and television personality Victor Manuel Lujan has joined its already impressive programming line-up.

"In the short time that we've had La Preciosa stations on the air, we've received overwhelmingly positive responses from our listeners," said Alfredo Alonso, Senior Vice President of Programming for Clear Channel Radio. "We feel confident that the addition of top talent like Victor Manuel will only accelerate our success."

In addition to Lujan, the network also features Brand Manager and morning show host Alex Lucas' "El Genio Lucas Show", Rosemar Vega, Pepe Reyes, Jose Valenzuela and Guille Perez. The La Preciosa format features hits from the 70s, 80s and early 90s and has quickly transformed Spanish-language radio listening.

The La Preciosa Network comprises more than a dozen stations, including: KPRC-FM/Monterey-Salinas; KSJO-FM/San Francisco-San Jose; XOCL-FM/San Diego; KSMY-FM/Santa Maria; KKDJ-FM/Bakersfield; KSPE-FM/Santa Barbara; KDIF-FM/Riverside; KFSO-FM/Fresno; KMRQ-FM/Modesto; KIZS-FM/Tulsa; KEGL-FM/Dallas; KWSL-AM/Sioux City; KNFX-AM/Rochester; and KWID-FM/Las Vegas.

La Preciosa Network is the latest innovation from Clear Channel Radio's Spanish-language programming initiative announced in September 2004. Led by Senior Vice President Hispanic Radio, Alfredo Alonso, the initiative significantly expands the choice and availability of Spanish-language programming, complementing existing Spanish-language stations in markets that currently offer Hispanic radio while introducing unique programming in markets that do not.

About Clear Channel Radio

Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.

Source: Business Wire

More News in this Category