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Pageflex and USADATA Form Alliance That Integrates Prospect Database and Web-to-Print Technology for Targeted Marketing

Posted on: Tuesday, 17 January 2006, 12:00 CST

Pageflex (NASDAQ: BITS, www.pageflex.com), the leading provider of cross-media and Web-to-print technology for personalized marketing, and USADATA, Inc. a leading provider of sales leads and Web-based direct marketing solutions, today announced an alliance that will provide access to USADATA's List Engine database API solution through Pageflex Storefront. As a result of this partnership, service providers using Pageflex Storefront can offer their clients access to USADATA's extensive business and consumer data offerings in a completely seamless manner, enabling users to specify and refine data selection criteria as part of their print order workflow.

Pageflex Storefront is a turn-key software product that enables customers to define, auto-generate and manage attractive web-to-print document customization sites. Service providers use Storefront to provide their clients with a catalog of customizable document products - from small post cards to extensive variable length personalized booklets - which they can easily customize to meet their marketing objectives. The alliance between Pageflex and USADATA means that, in addition to customizing the content, users also have seamless access to a range of data options designed to meet the diverse objectives of users creating targeted marketing documents.

Each document product within a Pageflex Storefront web site can be configured to offer the most appropriate data selection criteria for its particular purposes, further enabling the service provider to streamline and optimize guided online ordering workflows. The flexibility of this approach means that the service provider can provide the most appropriate options to the end user for a given marketing campaign.

States Anna Chagnon, Pageflex CEO, "Pageflex users have long known the value personalization brings to their marketing campaigns. Our integration with USADATA builds on that value by offering customers fast, easy access to a high-quality data source. This combination of technology and high quality data enables users to easily and effectively execute marketing campaigns that achieve their marketing objectives."

Bruce Meberg, Senior Vice President of USADATA says, "Pageflex users now have easy access to top-quality consumer and business mailing lists that will help them generate higher response rates. The result of this integration is a solution that gives customers a better return on their marketing investment."

The USADATA list acquisition capability is now available to Pageflex Storefront customers as an add-on module.

About Pageflex

Pageflex, a division of Bitstream Inc., (www.pageflex.com) is the technology of choice for Web-to-print applications and sophisticated personalized communications based on customer information. Pageflex smart templates ensure that design integrity and brand identity standards are rigorously maintained, while empowering local users on a brand-controlled publishing portal to customize and localize collateral and campaigns. With Pageflex-powered sites, global control with local empowerment is a reality.

Pageflex pioneered flexible variable data software with its debut in 1997 and has been a technology innovator in the Web-to-print customization arena ever since.

Pageflex powers online document customization portals for printers, advertising agencies, marketing services companies and corporate marketing departments worldwide.

About Bitstream

Bitstream Inc. (NASDAQ: BITS) is a software development company that makes communications compelling. Bitstream enables customers worldwide to render high-quality text, browse the Web on wireless devices, select from the largest collection of fonts online, and customize documents over the Internet. Its core competencies include font technology, browsing technology, e-commerce technology, and publishing technology.

About USADATA

USADATA, headquartered on Madison Avenue in New York City, helps its end-user clients Gain Insight and Get Customers by providing high quality privacy-assured lists and sales leads via online applications and through a team of knowledgeable data specialists. USADATA is committed to helping print and marketing service providers make the transition into value-added data businesses through educational services and a suite of self-service online private label applications for list integration (including data triggers for variable content), list hygiene (List Maximizer(TM)), and customer modeling for best targeting (List Profiler(TM)). USADATA's clients include direct marketing services providers, large corporations and tens of thousands of small businesses across many industries.

Pageflex, Pageflex Storefront, and the Pageflex logo are trademarks of Pageflex, a division of Bitstream Inc. USADATA, List Engine, List Maximizer and List Profiler and the USADATA logo are trademarks of USADATA, Inc. All other trademarks are for identification purposes only and remain the property of their respective owners.

Source: Business Wire

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