Sprint's New Local Company Selects Kansas City-Based Winntech to Design New Retail Stores
Posted on: Wednesday, 18 January 2006, 12:00 CST
Sprint's (NYSE:S) new local company announced today that it has hired Winntech, a nationally-renowned retail design and strategy agency located in Kansas City, to help design and launch the new company's retail stores.
Winntech will assist Sprint with an aggressive strategy to deploy "life-style enhancement" retail stores that will change the way the company's six million residential and business customers shop for communications services.
"We are committed to offering our customers a simple, fun way to see and use our portfolio of products and services," said Harry Campbell, president of Sprint Consumer Markets. "Winntech is a well-recognized creative firm with experience in designing a cutting-edge environment. This new look will help differentiate Sprint's new local company from other telecom companies."
"We look forward to working with Sprint's new local company as we create customer-friendly retail locations that will demonstrate the ease of shopping for communications services," said Barrett Prelogar, Winntech founder and CEO. "We will be crafting a retail experience that offers customers a veritable "how-to" guide for improving their personal and professional lives through the use of practical technologies available from Sprint's new local company."
About Sprint
Sprint Nextel offers a comprehensive range of wireless and wireline communications services to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. Sprint Nextel's local division serves approximately 7.4 million access lines in 18 states. For more information, visit www.sprint.com/local.
Source: Business Wire
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