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Just How Important Are Foreign Markets to the US Portals? Google's International Revenue Already is Close to 40% of Its Total Revenue

Posted on: Monday, 23 January 2006, 12:00 CST

Research and Markets (http://www.researchandmarkets.com/reports/c31422) has announced the addition of Portals: The Strong Get Stronger to their offering

Time Warner's reluctance to offload its online division, AOL, is a clear indication of the resurgence of Web portals. Thanks to robust demand for online advertising, a large broadband audience hungry for multimedia content and an increasingly confident population of online shoppers, portals are hot again.

Attention: Advertising Agencies, Marketers, Financial Investors, ISPs and Telecoms, Broadcast, Cable and Satellite Providers, Entertainment, Information, Sports, Music and Movie Producers.

The Portal report tracks the resurgence of portals--and its impact on online advertising, media, communications, retail, financing and the future development of the Internet, both in the US and around the world.

Key questions the Portal report answers:

-- What are the traffic trends at the big portals?

-- Where do music and video fit in?

-- How many users are searching, and which engine are they using?

-- Where do searching and e-commerce meet? Who has the lead here?

-- How many e-mail users and instant messaging accounts do the big portals have?

-- And many more...

A Sample of the Content from e-marketer's Portal Report:

International Trends:

The big US portals clearly are not content with merely a US market. They are aggressively pushing for share abroad, and in many foreign markets they command the same sort of dominance as they do in the US.

Country-by-country traffic rankings from Nielsen//NetRatings consistently place the major US portals among the most heavily trafficked Web properties.

In China, the emerging Internet giant, Yahoo! and Google are already well established as leading search properties, trailing only Baidu--in which Google holds a minority stake.

Meanwhile, the US firms have staked out positions in some of China's leading e-commerce providers. Yahoo! is a 30% owner of Alibaba, which in turn controls TaoBao. Amazon owns Joyo. Eachnet is an eBay subsidiary. Dangdang is independent, but has significant backing from a US venture capital firm. Sina, one of the top portals in China, is also independent.

Just how important are foreign markets to the US portals? Google's international revenue already is close to 40% of its total revenue, while Yahoo!'s international revenue represents nearly a third of the total.

For more information visit http://www.researchandmarkets.com/reports/c31422.

Source: Business Wire

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