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BusinessWeek Online Launches Autos Channel; New Section Unveiled With J.D. Power and Associates in Conjunction With the 2006 Detroit Auto Show

Posted on: Tuesday, 24 January 2006, 12:00 CST

BusinessWeek Online, the award-winning Web site of BusinessWeek magazine, which is published weekly by The McGraw-Hill Companies (NYSE: MHP), has launched the Autos channel at www.businessweek.com/autos. The new section debuts in conjunction with J.D. Power and Associates and BusinessWeek magazine's automotive feature package, an auto-themed episode of the nationally syndicated BusinessWeek Weekend television show, and the 2006 Detroit Auto show.

Within the Autos Channel, BusinessWeek Online has started a blog, "The Auto Beat" (www.businessweek.com/autos/autobeat/) which joins the site's existing roster of blogs, including Blogspotting, Byte of the Apple, Fine on Media, NussbaumOnDesign, Tech Beat, and Investing Insights. The Auto Beat is penned by BusinessWeek's David Kiley, David Welch, Ian Rowley, Dexter Roberts, and Gail Edmondson.

All of the channel's content is free, including a car configurator tool where users can create their own ideal vehicle and get J.D. Power recommendations on what real-world car/truck would best fulfill their particular needs. Other sub-sections for the channel include:

-- Auto Shows - slide shows showcasing new models from around the world

-- Car Reviews - from BusinessWeek editors and BusinessWeek Online users

-- News - the latest industry information from BusinessWeek

-- Classic Cars - classic show reviews

-- Design--slideshows of the latest concept cars, and the latest design trends

-- Hybrids--news on the latest technology and models

-- Car Care & Safety--crash test ratings, mechanics help desk, and maintenance tips

-- J.D. Power Ratings

"BusinessWeek Online users are passionate about the cars they drive," said BusinessWeek Online Editor-in-Chief, Kathy Rebello. "They look to us for insight on the latest automotive launches, so they can make informed decisions on their next purchases."

"Automotive advertisers will be able to generate more impact against BusinessWeek's affluent audience with the targeted environment provided by the Autos Channel," said BusinessWeek Online Vice President, Howard Manus.

Strategic partners, who are contributing content to the Autos Channel include J.D. Power and Associates, Cars and Places magazine, The Car Connection, ClassicCar.com, SCO SportsCompactOnly, MotoSavvy, Car Care Council, Cruise Control Radio, Motorsport.com, HybridCars.com, Insurance Institute for Highway Safety, Sports Car Market Magazine, gizmag, Alternative Fuel Vehicle Group, Automobile Association of New York, and American International Automobile Dealer's Association.

The Autos section joins the roster of existing channels at BusinessWeek Online including Innovation & Design, Investing, Global Biz, Technology, Small Biz, B-Schools, and Careers.

BusinessWeek Online (www.businessweek.com), a recipient of the 2000 National Magazine Award for General Excellence in New Media, brings global coverage to the Internet. BusinessWeek Online launched on AOL in December 1994 and the Web site was launched in October 1996. At Businessweek.com, users have access to exclusive online content, including business and financial news, investment advice, small business, tech insights, as well as a first look at the current issue of the magazine each week. BusinessWeek Online also features a host of interactive resources to help professionals climb the corporate ladder or increase their stake in the stock market.

Source: Business Wire

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