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Emmis Communications Selects dMarc Broadcasting

Posted on: Tuesday, 24 January 2006, 15:00 CST

NEWPORT BEACH, Calif., Jan. 24 /PRNewswire/ -- dMarc Broadcasting today announced that Emmis Communications, the ninth largest radio group in the US, will install RevenueSuite, dMarc's patent-pending automated advertising solution, in all of their stations throughout North America.

RevenueSuite works directly through each radio station's digital automation systems to automatically insert paid commercials into open and unsold slots, thus maximizing the stations' sell-through and revenue capability. As a ready-to-operate service with minimal operational impact, RevenueSuite updates the traffic log, distributes pre-encoded creative, and generates real-time affidavits for each station.

"With RevenueSuite, Emmis Communications will have a powerful automated solution to maximize all of these stations' advertising revenues," said dMarc Broadcasting President Ryan Steelberg. "Emmis' decision to implement dMarc's platform confirms that RevenueSuite has become the industry leader and is now supporting several hundred station affiliates across the country," Steelberg added.

"The partnership we've formed with dMarc gives Emmis potential access to new revenue through thousands of advertisers on the Google system," explained Val Maki, Vice President for radio operations at Emmis Communications, which is using RevenueSuite in its two stations in Los Angeles and plans to use it at all 26 of its stations.

Emmis Communications owns stations in every market, including the most influential hip-hop stations in the world-New York (HOT 97) and LA (Power 106)-and America's most popular alternative rock station, Q101 in Chicago.

About Emmis Communications -- Great Media, Great People, Great Service(R) (http://www.emmis.com)/

EMMIS is an Indianapolis-based diversified media firm with radio broadcasting, television broadcasting and magazine publishing operations. Emmis owns 23 FM and 2 AM domestic radio stations serving the nation's largest markets of New York, Los Angeles and Chicago as well as Phoenix, St. Louis, Austin, Indianapolis and Terre Haute, IN. Emmis recently announced its intent to seek strategic alternatives for its 16 television stations, which will result in the sale of all or a portion of its television assets. In addition, EMMIS owns a radio network, international radio stations, regional and specialty magazines and ancillary businesses in broadcast sales and book publishing.

About dMarc Broadcasting -- Innovation Through Automation (R) (http://www.dmarc.net)/

dMarc Broadcasting helps its clients connect directly to advertisers through its automated patent-pending media platform. With an automated solution for managing radio advertising, dMarc brings greater ROI to radio advertising through increased accountability, transparency, and ease of implementation. Founded by Internet pioneers and brothers Ryan and Chad Steelberg, the company works with thousands of radio stations in the US, with broad coverage internationally. dMarc is based in Newport Beach, CA. For more information, visit http://www.dmarc.net/.

For more information, contact Chad Meisinger Executive VP, Sales & Marketing 680 Newport Center Drive, Suite 150 Newport Beach, CA 92660 (949) 791-1200 ext 425 pr@dmarc.net http://www.dmarc.net/

dMarc Broadcasting

CONTACT: Chad Meisinger, Executive VP, Sales & Marketing of dMarcBroadcasting, +1-949-791-1200, ext. 425, pr@dmarc.net

Web site: http://www.dmarc.net/http://www.emmis.com/

Source: PRNewswire

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