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McAfee Selects Just Media for Global Media Duties

Posted on: Thursday, 26 January 2006, 12:00 CST

Just Media, Inc. today announced that McAfee, Inc. (NYSE:MFE), the leader in Intrusion Prevention and Security Risk Management, has selected Just Media as its new global corporate media buying and planning agency of record, following a review. Just Media was awarded the McAfee account in a review that saw participation from four major agencies.

Just Media, with offices in Berkeley and London, brings ten years of experience in strategizing and executing media campaigns for major high-tech companies. Grey San Francisco will retain creative duties for McAfee.

"We were looking for a well-respected media firm that could demonstrate flexibility, speed, and deep domain expertise," said Larry McIntosh, McAfee's Senior VP of Corporate Marketing. "Just Media has the global reach and capabilities to help McAfee achieve its communications objectives."

"We're delighted to be leveraging our expertise in the service of McAfee," said Dick Reed, Just Media's CEO. "Our extensive experience with a variety of security market clients will allow us to maximize the impact of McAfee's media campaigns."

McAfee joins numerous other major technology vendors on the Just Media client list, including Seagate, Fujitsu, Sterling Commerce, and EMC.

About Just Media

Just Media, with offices in Berkeley, CA and London, specializes in strategizing and executing global media plans for high-tech companies. Just Media has conducted over 200 campaigns across every technology sector, including security, software, hardware, telecom, consumer electronics and business services. Just Media plans and buys all types of media -- from the traditional to the daringly unconventional -- globally. Online, print, outdoor, broadcast and more. www.justmedia.com

About McAfee, Inc.

McAfee, Inc., headquartered in Santa Clara, California and the global leader in Intrusion Prevention and Security Risk Management, delivers proactive and proven solutions and services that secure systems and networks around the world. With its unmatched security expertise and commitment to innovation, McAfee empowers home users, businesses, the public sector, and service providers with the ability to block attacks, prevent disruptions, and continuously track and improve their security. www.mcafee.com

Source: Business Wire

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