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Aperto Networks Selects Edelman As Their Public Relations Agency of Record

Posted on: Monday, 30 January 2006, 06:00 CST

MOUNTAIN VIEW, Calif., Jan. 30 /PRNewswire/ -- Edelman Silicon Valley office has added Aperto Networks to its list of global clients. The WiMAX company joins other technology accounts including Firetide, Globalstar and the Wi-Fi Alliance in selecting Edelman to guide their public relations programs. Edelman's established leadership and specialized expertise in the wireless industry were key factors to Aperto's decision.

Edelman supports Aperto through strategic counsel, media relations and corporate branding in Asia, Europe, Latin America, and the U.S.

"We connected with Edelman's entrepreneurial approach, felt they understood our business, and shared our vision for the future of WiMAX," said Manish Gupta, Vice President of Marketing and Business Alliances. "This partnership will touch all parts of our global technology practice and validates our knowledge in this growing industry," added Pam Pollace, Edelman's Global Technology Practice President.

A leader in technology public relations, Edelman supports the communication needs of top companies in a variety of industries, including digital lifestyle, e-commerce, enterprise software, Internet security, semiconductors, and wireless telecommunications.

About Aperto Networks

Aperto Networks develops the world's most advanced WiMAX equipment for wireless carriers.

Aperto's base stations and subscriber units enable carriers to offer profitable broadband services in any market through IP-rich, point-to- multipoint and point-to-point networks that are easy to deploy and grow. Aperto's carrier-class WiMAX solutions offer industry-leading subscriber density, QoS, manageability and reliability.

Aperto is a founding board member of the WiMAX Forum as well as chair of the service provider working group. It is also a co-founder and lead contributor to IEEE 802.16d/2004 and the ETSI-BRAN standards and is playing a key role is the evolution of the IEEE 802.16e/2005 standard. Serving more than 200 service provider customers in 65 countries with hundreds of thousands of deployed units, Aperto Networks is based in Milpitas, California. http://www.apertonet.com/

About Edelman

Edelman is the world's largest independent public relations firm, with 1,900 employees in 42 offices worldwide. In 2005, The Holmes Group named Edelman "International Agency of the Year" and in 2004, "Firm Most Admired by Clients." Edelman's network includes four specialty firms -- Blue (advertising), First&42nd (management consulting), StrategyOne (research) and BioScience Communications (medical education and publishing) - making it possible to provide clients with a comprehensive spectrum of communications services. http://www.edelman.com/

Media Contact: Dominic Ybarra Edelman Silicon Valley 650-429-2786 dominic.ybarra@edelman.com

Edelman Silicon Valley

CONTACT: Dominic Ybarra of Edelman Silicon Valley, +1-650-429-2786, ordominic.ybarra@edelman.com

Web site: http://www.edelman.com/http://www.apertonet.com/

Company News On-Call: http://www.prnewswire.com/comp/133897.html

Source: PRNewswire

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