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Network Physics First to Deliver Enterprise-Class Application Performance Visibility to Midmarket Companies

Posted on: Tuesday, 31 January 2006, 09:00 CST

Network Physics, the leader in application performance insight, today extended its proven network application performance visibility product line to the mid-market by unveiling the NP-2000 NetSensory(TM) Professional appliance for $9,995 -- a fraction of the price of today's enterprise-class products. This new product is the first and only to offer enterprise-level, real-time network and application performance visibility at a price affordable by the previously underserved, medium-sized enterprise market.

"Until now, the solutions offered to the mid-market have been too complex, took too long to deploy, didn't provide value, and strained their budgets to the breaking point," said Kenny Frerichs, CEO and president of Network Physics. "Our NetSensory technology enables customers to quickly find and fix their application performance problems using a uniquely simple interface that delivers value within a few days of installation."

The NP-2000 NetSensory Professional features the company's unique point-and-click Insights(TM)-based interface, incorporating problem-solving best practices -- garnered from hundreds of Global 2000 enterprise use cases -- in a set of action guides that enable users to rapidly solve a wide range of network application performance problems.

Network Physics' commitment to work exclusively with the channel, and the affordably-priced NP-2000 NetSensory Professional, are being applauded by industry analysts and channel partners alike.

Tere Bracco, vice president and research director of Channel Strategies at Virginia-based Current Analysis, said, "Network Physics' commitment to a 100 percent channel strategy is a bold and important move. The channel and its mid-size customers have been waiting for robust and suitably comprehensive network performance functionality that is within reach of their budgets. These companies need an enterprise-class solution tailored to meet the needs and capabilities of their personnel. Such a product is best delivered through a thoroughly-committed channel."

According to AMI Partners, there are 100,000 medium-sized enterprises in the United States alone, and 500,000 worldwide. These companies -- with revenue in the $100 million to $2 billion range -- typically have smaller budgets and a smaller IT staff that must fulfill many roles; yet, they face the same types of application performance problems as their counterparts at much larger enterprises. As a result, they depend on their resellers for expertise to help solve their application performance problems.

California-based network reseller Starnet Data Design President Steve Marks noted, "Our customers are frustrated with poorly performing network applications, but they can't afford the high-end tools their large enterprise counterparts can, and they're always pressed for time. This new solution allows us to be heroes. We can come in, install an appliance in less than half a day, audit and baseline their application infrastructure, and provide inarguable proof of what's wrong and how to fix it. And with custom Insights we can keep an eye on their concerns and problems, offer ongoing audits and other services, help them find and diagnose problems, and get them the new solutions they need faster."

The NP-2000 Professional uses Network Physics' award-winning NetSensory operating system. Its unique user interface is based on the company's NetSensory Insights: XML-based action guides that incorporate problem-solving best practices extracted from hundreds of large-enterprise customer cases in a wide swath of industries, including banking/financial, insurance, healthcare/hospital, legal, education and entertainment/media. Over 20 Insights are delivered with the NP-2000 Professional, solving a wide range of network application performance problems with just a few guided mouse clicks.

For the channel, the NP-2000 Professional offers a high-margin product, backed by a 100 percent channel commitment. It not only represents a single-signature sale for functionality that networked businesses need, but it can be installed easily in just a few hours, and can serve as a network evaluation tool to sell complementary products. Resellers can also create new Insights using the NetSensory Insight Builder, which gives them the ability to customize the NP-2000 Professional to their customers' needs and continue to generate sales of further products and services. This means that, in effect, user interface revisions relevant to customer needs come from the people closest to the customer -- their reseller -- rather than the vendor, and much more quickly.

The NP-2000 Professional edition complements the company's award-winning family of NetSensory(TM) Enterprise Architecture solutions, which includes the NP-2000 Enterprise (designed for data centers and major headquarters), the NP-500 Enterprise (designed for branch offices) and the NP-Director Enterprise (designed for a global perspective of performance problems across large distributed networks).

The NP-2000 Professional is available immediately, and costs $9,995. It is available from Network Physics' global network of channel partners.

About Network Physics

Network Physics' NetSensory(TM) application performance insight appliances enable enterprise IT staff to defend the network against "the network is slow" complaints, and deliver the fastest time to value in the industry with the unique NetSensory Insights, which enable the company's rapidly-growing network of solution and channel partners to quickly adapt the user interface to customers' specific needs. The company's patented technology delivers over 60 real-time metrics in their business context, giving IT staff a unique "barometer" of application performance for early detection of problems and an understanding of their business impact. Although the easily-installed, non-intrusive NetSensory appliances require no agents, they can monitor end-to-end performance across the largest and most complex networks, allowing enterprises to audit, baseline, troubleshoot, secure, and optimize their application infrastructure to assure its integrity and security. Network Physics products are currently deployed at hundreds of mid-size and Global 2000 organizations, including world leaders in the financial, health care, manufacturing, media, and retail sectors. For more information, please visit the company's web site at www.networkphysics.com.

Source: Business Wire

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