Fast Results: Datassential's Online Restaurant Operator Panel Grows to Over 14,000 -- Delivering Survey Results in 48 Hours or Less
Posted on: Tuesday, 31 January 2006, 09:00 CST
Do you need to know what restaurant operators think of a new product concept and need to know within 48 hours or less? You're in luck. Datassential, a leading foodservice trend research company, can deliver the answers when the need to know is right now.
Datassential has built the world's most extensive database of profiled foodservice operators, each verified through personal telephone contact. Datassential has successfully recruited more than 14,000 foodservice operators for the industry's largest online panel known as OPERA, Online Operator Research. This robust database is growing at an average rate of 30 panelists per day. Restaurant operators from virtually all commercial and non-commercial segments are pre-identified by segment, region, cuisine, profile, size, and amenities.
The survey results delivered within 48 hours can include topics such as:
-- Concept Testing -- Ad Testing -- Attitude, Awareness & Usage -- Operator Opinion -- Price Sensitivity -- Recruitment for Product Testing
The data is made available via Datassential's web based interactive tool, the iDEA(TM) System. The iDEA(TM) System platform enables the user to create a full range of tables and graphs, including interactive perceptual maps. The data can also be analyzed for statistical analysis and price sensitivity and frequency.
In addition, Datassential offers a comprehensive line of consumer, operator, and executive-level research services. Our custom research capabilities include Attitude & Awareness studies to Menu & Flavor analysis and utilize an array of quantitative and qualitative methodologies to deliver high quality answers your business needs. To date, Datassential has conducted more than 2.8 million operator interviews spanning both commercial and non-commercial segments. Datassential also has the largest collection of menus in existence, encompassing over 3 million distinct dishes -- all cataloged within a fully searchable database. For more information visit our website www.datassential.com or call 877-88-MENUS.
Contact: Jennifer Paquette Datassential 310-623-1137
SOURCE: Datassential
Source: MARKET WIRE
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