iSeeRadio Demonstrates Powerful Interactive Advertising Capabilities for Radio Stations at RAB
Posted on: Wednesday, 1 February 2006, 09:00 CST
iSeeRadio, a company of Continental Vista Broadcasting Group Inc., will demonstrate its robust IP broadcasting and advertising solutions for radio stations at the Radio Advertising Bureau conference in Dallas Feb. 1-3, 2006. iSeeRadio enables radio stations to broadcast live interactive video and audio through its customizable media player to audiences anywhere.
During the second and third days of the show, at booth 402-A, iSeeRadio will display a live broadcast of the Bud Light Peep Show from Clear Channel's 94.5 FM The Buzz in Houston. iSeeRadio has recently expanded its relationships with Clear Channel and Budweiser. Budweiser sponsors The Buzz's morning programming, The Rod Ryan Show, which iSeeRadio broadcasts live each weekday from 6-10 a.m.
"iSeeRadio's solution provides all the back-end architecture for stations to broadcast their shows along with a powerful suite of interactive advertising options," said Greg Demetriades, CEO of Continental Vista. "Radio stations are always looking for ways to generate new revenue streams and cultivate better relationships between audiences and advertisers. iSeeRadio is the definitive way to achieve all of these goals."
iSeeRadio's innovative advertising features include sponsorship banners; interactive ads in Flash, static or video formats; ads targeted by demographics or geography; e-commerce; and more -- all seamlessly integrated into iSeeRadio's media player. With the average viewer already watching and listening for more than 70 minutes a day, these vigorous advertising capabilities provide an unprecedented opportunity for radio stations to generate non-traditional revenue.
At the RAB show, iSeeRadio will also give attendees a sneak peek at upcoming developments in the company's proprietary technology that will allow radio station clusters to even further customize iSeeRadio's advertising tools to reach specific audiences.
Visit www.iseeradio.tv to learn more. Go to www.iseeradio.tv/thebuzz to view the Bud Light Peep Show.
About iSeeRadio
iSeeRadio, a company of Continental Vista Broadcasting Group Inc. in The Woodlands, Texas, creates interactive broadband video solutions for radio stations. Through iSeeRadio's global network, clients add an exciting visual dimension to radio content by broadcasting live, live-from-tape and on-demand video and audio though iSeeRadio's customizable media player. iSeeRadio also enables stations to generate non-spot revenue and enhance their relationships with audiences and advertisers. To learn more, call 800-929-6726 or visit www.iseeradio.tv.
Note to Editors:
If you would like a color photograph of Greg Demetriades or screenshots of the iSeeRadio player, please contact Chris Pfaff at 201-218-0262 or c.pfaff@att.net, Tara Mullee at 281-210-5033 or tara.mullee@iseeradio.tv, or Laura Haworth at 281-210-5013 or laura.haworth@iseeradio.tv.
Source: Business Wire
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