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Premiere Global Services Extends Lead in E-Mail Marketing With Acquisition of Accucast Inc.

Posted on: Tuesday, 7 February 2006, 09:00 CST

Premiere Global Services Inc. (NYSE:PGI), a global outsource provider of business process solutions, today announced it has acquired Accucast Inc., a pioneer of e-mail communications services and recognized industry leader in on-line marketing. Accucast's intelligence-based platform leverages event and customer data in real time to create highly relevant, personalized marketing campaigns that result in increased response rates and improved customer relationships for more than 200 clients, including ACE Hardware, Brown Forman, Delta Air Lines, Regions Bank and Travelocity.

With a scalable, open standards platform, Accucast's full suite of e-mail campaign management tools and intuitive user interface empower enterprise clients to unlock the value of their customer data by translating it into actionable e-mail marketing campaigns. Accucast enables clients to deliver dynamic content that is tailored to the individual customer with trigger-based e-mails at every stage of the customer lifecycle. The acquisition of Accucast brings additional functionality to Premiere Global's growing Marketing Automation business practice, including more robust database management, reporting and content creation tools, and a user interface recognized for its ease of use. In addition, Accucast brings a nationally recognized strategic and creative services team to Premiere Global.

"I am pleased to welcome the Accucast team and to further our lead in this important and vibrant market," said Boland T. Jones, Chairman, founder and CEO of Premiere Global Services Inc. "By combining Accucast's software-based e-mail marketing tools with our global multi-channel electronic delivery capabilities, including high-volume voice, fax and SMS, we will offer enterprise customers solutions such as collections, renewals, and on-line bill paying that we believe no other company can provide. We plan to integrate Accucast's tools into our larger Alerts & Notifications business practice later this year, enhancing the relevancy and ROI of all customer communications."

"We are excited to increase the value we offer our clients by augmenting our e-mail capabilities with Premiere Global's multi-channel platform," said Michael Pridemore, co-founder and CEO of Accucast Inc. "We are thrilled to join the Premiere Global team as the company offers a unique and compelling value proposition to the market by extending the benefits of real-time customer marketing management to the much larger segment of ongoing production messaging."

About Premiere Global Services Inc.

Premiere Global Services Inc. is a global outsource provider of business process solutions that enable enterprise customers to automate and simplify their critical business processes and to communicate more effectively with their constituents. We innovate communication technologies and deliver solutions in four core business practices: Conferencing Solutions, Document Solutions, Marketing Automation Solutions and Alerts & Notifications Solutions. We deliver these solutions via our global, on-demand platforms to an established customer base of greater than 60,000 corporate accounts, including a majority of the Fortune 500. Customers apply our solutions in order to increase efficiency, to improve productivity and to raise customer satisfaction levels.

With global presence in 19 countries, Premiere Global Services' corporate headquarters is located at 3399 Peachtree Road NE, Suite 700, Atlanta, GA 30326. Additional information can be found at www.premiereglobal.com.

Statements made in this press release, other than those concerning historical information, should be considered forward-looking and subject to various risks and uncertainties. Such forward-looking statements are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and are made based on management's current expectations or beliefs as well as assumptions made by, and information currently available to, management. A variety of factors could cause actual results to differ materially from those anticipated in Premiere Global Services' forward-looking statements, including, but not limited to, the following factors: competitive pressures, including pricing pressures; technological change; the development of alternatives to our services; market acceptance of our new services and enhancements; integration of acquired companies; service interruptions; increased financial leverage; our dependence on our subsidiaries for cash flow; continued weakness in our legacy broadcast fax business; foreign currency exchange rates; possible adverse results of pending or future litigation or infringement claims; federal or state legislative or regulatory changes; general domestic and international economic, business or political conditions; and other factors described from time to time in our press releases, reports and other filings with the SEC, including but not limited to the "Risk Factors Affecting Future Performance" section of our Annual Report on Form 10-K for the year ended December 31, 2004. All forward-looking statements attributable to us or a person acting on our behalf are expressly qualified in their entirety by this cautionary statement.

Source: Business Wire

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