• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Adding Value to Your Sales Offering: EBS Announces Strategic Partnership With Always Positive Inc. To Deliver Their Next Generation of Relationship Marketing Software, Keep-InTouch(R)

Posted on: Wednesday, 8 February 2006, 06:00 CST

Executive Business Services (EBS), a seasoned applications solutions provider (ASP) specializing in customized solutions for a variety of markets, announced today a strategic partnership with Always Positive Inc. to develop Keep-InTouch(R), the next generation in relationship marketing software.

A scalable, easy-to-use organizational, networking/referral, and communication tool, Keep-InTouch(R) offers its users a way to leverage the power of systematic period communication with customers without the expense, labor, and logistics of direct mail or high-volume electronic campaigns. Setting the standard for small office home enterprises and small-to-medium enterprise companies, Keep-InTouch(R) offers its users automated campaign strategies and structures to maintain and grow their professional relationships by making use of various formulas of communication media including letters, newsletters, e-mails, and cardstock. While Keep-InTouch(R) has a built-in contact manager, its outbound relationship-building products are its strength. Keep-InTouch(R) offers an easy-to-use import and export feature for companies already operating a CRM product or contact manager.

When asked why EBS committed to partnering with Always Positive, Joseph Shurance, EBS chief executive officer, replied: "I feel EBS truly understands the value of building customer relationships, as we have had such great success in our own vertical markets using these principles. The trend in small-, medium-, and enterprise-sized business today is not just to obtain customers, but also to build loyalty and leverage their customers' warm circle of influence with referrals." Shurance continued: "For years companies have spent millions of dollars acquiring customers, that when neglected, they would simply walk away. Keep-InTouch(R) scales down the logistical requirements of global-sized marketing strategies and communication campaigns, and makes relationships a real priority in both B2B and B2C selling."

About Executive Business Services (EBS)

Since its inception in 1986, EBS has been designing, developing, and delivering state-of-the-art applications solutions to some of the world's largest companies. As an industry leader in commercial off-the-shelf proposal pricing software, EBS has expanded its product offering to grow with industry trends in relationship management and customer retention and loyalty. With a product line that spans across small-, medium-, and large-sized organizations, EBS offers consumers a way to organize and manage their internal controls and processes, thereby improving productivity and profitability, time and again. For more information about EBS and its product offerings, please visit their Web site at www.propricer.com.

About Always Positive

Always Positive provides businesses and individuals with the skills, processes and products necessary to increase sales, add and retain customers, enhance profitability and promote quality of life. We achieve this through proprietary software applications, seminars, training, books, recognition products and special events. The company's mission is to help individuals and organizations create long-lasting value by applying the "Golden Rule" and "Putting the Relationship First" in the marketplace. Always Positive's proven consulting and training utilizes proprietary personalized sales and marketing programs. These programs include scalable custom print, mail and client gift processing and are offered directly from Always Positive as well as through channel partners, licensees and corporate partners worldwide. For more information on Always Positive and its products and services, please visit their Web site at www.alwayspositive.com.

Keep-InTouch(R) is a federally registered trademark of Always Positive Inc. All rights reserved.

Forward-Looking Statements

Statements made above do not represent historical fact containing forward-looking information that involves risk and uncertainty. Statements represented herein which address Executive Business Services' (EBS's) expectations should be considered forward-looking. These statements are based on knowledge of the environment in which EBS operates. Actual results may differ materially from the expectations expressed in these forward-looking statements, as important factors that may cause actual results to differ from anticipated results include, but are not limited to, approvals and other risks that accompany normal course of business.

Source: Business Wire

More News in this Category