Apple Lowers iPod Shuffle Price
Posted on: Wednesday, 8 February 2006, 12:00 CST
By Kyodo News International, Tokyo
Feb. 8--NEW YORK -- Apple Computer Inc. said Tuesday it will cut the price of its low-end digital music player iPod Shuffle and add a smaller-capacity version of its mid-priced iPod Nano.
It is an unusual move for Apple to cut retail prices of its products.
Apple, based in Cupertino, California, said in a press release the 512-megabyte Shuffle will be marked down to $69 from $99, and the 1-gigabyte model to $99 from $129.
The new 1-gigabyte Nano will sell for $149, the company said.
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Source: Kyodo News International, Tokyo
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