ROO Makes Online Video Easier for Content Creators and Publishers
Posted on: Thursday, 9 February 2006, 06:00 CST
ROO (OTC BB: RGRP), one of the world's largest online broadcasters and provider of turnkey broadband TV solutions for content creators, publishers and advertisers, today debuted its next-generation video content management system, G6 Enterprise. This new Internet video content management system is now providing clients with total control over the management and presentation of both their own online videos and as well as clips from ROO's extensive video library. The current G6 Media Publishing Platform is used by more than 100 ROO-powered client sites.
The first affiliates to take advantage of ROO's enhanced video management solution are News Interactive and Poker TV Network. On its flagship news destination News.com.au http://news.com.au, News Interactive is combining its own Sky News content with a selection of clips from ROO's library of more than 7,000 videos, providing its viewers with Australian news content coupled with the latest world news videos from Reuters. News Interactive's offering also incorporates lifestyle content (music, movies, fashion and gaming) from a number of other content providers with whom ROO has content licensing agreements.
Poker TV Network http://pokertvnetwork.com, a targeted gaming and lifestyle destination site that caters to the increasingly popular poker market, is also using G6 Enterprise to broadcast a diverse offering of poker gaming and lifestyle videos, including on-demand programs and a 24-hour Internet TV channel.
By leveraging ROO's turnkey self-service video management solution any ROO affiliate can effortlessly add, delete, program and manage its own broadband TV channels using an easy-to-use web interface. ROO empowers video content creators and web publishers of all kinds to create customized channels within their video offerings, integrating their own proprietary videos with any content from ROO's library of more than 7,000 titles. ROO's syndicated library comprises 15 channels and over 50 sub-channels including breaking news, the latest music videos, movie trailers and health related informational videos.
"To compete in the broadband marketplace, online properties must embrace an Internet TV strategy. ROO allows them to do this quickly, easily and profitably," said ROO CEO Robert Petty. "With the latest release of our video management platform, ROO is now providing our affiliates with the ability to combine their own content with our content, creating a more robust and diverse video offering while simultaneously increasing revenues generated from online video advertising, the fastest growing segment in the online advertising industry."
About ROO
ROO Group Inc. (OTC BB: RGRP) ("ROO") is a global provider of online video broadcasting solutions that enables the activation, marketing and distribution of video content over the Internet and emerging broadcasting platforms such as set top boxes and wireless. ROO www.roo.com offers turn-key video solutions for businesses seeking to improve their web presence with video broadcasts or broadcast their own latest video clips. ROO helps business advertise their latest offering with interactive advertising solutions, 15-30 second video commercials with a linked call to action and played simultaneously with topical video content such as news and entertainment in a television style format over the Internet.
Certain statements in this document constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of ROO Group Inc ("the Company"), or industry results, to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its plan of operations when needed; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors discussed in the Company's periodic filings with the Securities and Exchange Commission, which are available for review at www.sec.gov.
Contacts: Greg Verdino ROO 646-278-6055 greg.verdino@rooemail.com Nick Mendoza Rogers & Cowan 310-854-8128 nmendoza@rogersandcowan.com
SOURCE: ROO
Source: MARKET WIRE
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